Condé Nast is hoping to find millennials on Snapchat. After inking a deal with Snapchat to create stories—the strings of photos and videos curated at venues—around events like Vanity Fair’s Oscar party in October 2015 and setting up a permanent Discover channel for Vogue, the New York publisher is making a bigger bet on mobile content.
Starting this month, GQ, Wired and Self will begin publishing weekly editions to Discover, the section of the app where 20-something publishers crank out mobile content.
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