Condé Nast worked with MRI and comScore to produce an unduplicated measurement of its readership among print, digital and social.
The measurement offers a more transparent look at the audience for each of the company’s brands, said Donna Sabino, vp, ad sales and custom research, Condé Nast.
“Now we’re able to go back to our clients and really help them target a consumer based on age, understand that they’re heavy in social and digital and target a specific gender,” Sabino added.
Condé has been sharing the additional insight with clients since June, Sabino said.
“One
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