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Comcast Spotlight, the local ad sales division of cable giant Comcast, announced Wednesday that it will begin selling advertising for Verizon’s FiOS TV in select markets where the carriers’ subscription TV services overlap.
Per terms of the agreement, Comcast will sell local ad inventory for the telco in a number of top DMAs, including: Philadelphia, Boston, Washington, Seattle, Pittsburgh and Portland. The deal goes into effect this fall.
Comcast Spotlight’s interconnect serves some 30 million subscribers nationwide, and enable advertisers to place their messages in all or part of a given market—or across multiple markets—with a single buy.
While upstart FiOS TV represents a competitive threat of sorts to Comcast, the cable operator’s yen to expand its local ad sales efforts increasingly puts it in close quarters with rival pay-TV outfits.
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