Comcast’s investment in NBCUniversal is beginning to pay off. On Wednesday–just six months after the completion of the acquisition–the largest cable operator in the U.S. reported that quarterly broadcast television revenue for its new property was $1.7 billion, up some 19 percent over the same period last year.
Despite the fact that NBC continues to trail its competitors in the ratings, its broadcast television advertising revenue increased 6.8 percent, climbing to $1.11 billion. And the quarter saw the premiere of NBC’s biggest hit in years: reality singing competition The Voice.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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