Comcast, Cablevision to Continue with N.Y. Interconnect

Cablevision Systems and Comcast Spotlight have hammered out a new five-year agreement to continue their joint stewardship of the New York Interconnect, a service that allows local advertisers to purchase spot TV on some 66 cable networks.

Financial terms were not disclosed. The deal keeps the New York Interconnect up and running through the end of 2014.

Launched in 1993, the NYI operates as a limited-liability company, with affiliates of Cablevision and Comcast serving as its principal members. Among the networks that sell time via the interconnect are: AMC, Discovery Channel, ESPN, E!, FX, Lifetime, Nickelodeon, TNT and USA Network.

Managed by Cablevision’s Rainbow Advertising Sales Corp. unit, the NYI’s general manager and executive vp is Ed Renicker.

“The New York Interconnect has raised the bar in the advertising sector year after year, and we look forward to continuing our successful partnership with Cablevision,” said David Kelly, Comcast Spotlight division senior vice president, by way of announcing the deal. “While creatively serving the needs of our existing clients, our goal is to also attract new ones based on the cutting edge products we have regularly introduced into the marketplace.”

Among the advanced services offered by the NYI are customized tags and copy, geographical and demographic targeting and sponsored video-on-demand showcases. Separately, Cablevision last fall launched its interactive advertising system, Optimum Select.

NYI serves 3.5 million households in the nation’s largest DMA.

While both operators have much of the metro New York City waterfront covered, the NY1 does not operate in areas served by Time Warner Cable (Manhattan, Staten Island, Queens). In March 1998, TWC elected to pull out of the venture, effectively splintering the local spot cable marketplace.

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