NBCUniversal has barely caught its breath from broadcasting the Super Bowl and Winter Olympics, but it’s already time to focus on the company’s third major sports event of the year: the 2018 FIFA World Cup, which Telemundo has Spanish-language rights to.
And NBCU’s ad sales team, which just brought home more than $1.4 billion in ad revenue between the Super Bowl and Olympics, has lined up Coca-Cola, Sprint and Volkswagen as its major sponsors for the World Cup.
Laura
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