CMA Awards Lead ABC to Wednesday Victory

Thursday, November 13, 2008
Prime-Time Metered Market Wednesday Ratings:
CMA Awards Lead ABC to Victory
Ratings Box:
What’s Hot/What’s Not

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Notes of Interest
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Prime-Time Metered Market Wednesday Ratings:
CMA Awards Lead ABC to Victory
Wednesday 11/12/08

ABC 8.8/14

CBS   7.3/12
Fox    5.2/ 8
NBC 4.2/ 7
CW    2.3/ 4

-Percent Change From the Year-Ago Evening (Wednesday, November 14, 2007):

ABC: +44, Fox: +13, NBC: – 5, CBS: -10, CW: -28


Note: The fast affiliate results for Wednesday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Wednesday, November 12, 2008.   

-Yesterday’s Winners:

The 42nd Annual CMA Awards (ABC), Criminal Minds (CBS)

-Honorable Mention:
Bones (Fox)
-Losing Steam:
America’s Next Top Model (CW)

-Yesterday’s Losers:
Knight Rider (NBC), Life (NBC), Stylista (CW)

-Ratings Breakdown:

ABC scored a midweek overnight victory, with the 42nd Annual CMA Awards at an 8.8 rating/14 share from 8-11 p.m. Here is the half-hour breakdown:

The 42nd Annual CMA Awards

 8:00 p.m.: 8.9/14 (#1)

 8:30 p.m.: 8.8/14 (#1)

 9:00 p.m.: 9.4/14 (#1t)

 9:30 p.m.: 9.1/14 (#2)

10:00 p.m.: 8.8/14 (#1)
10:30 p.m.: 8.1/14 (#1)

Comparably, this was right on par with its year-ago performance (8.9/14 on Nov. 7, 2007). And it built from the year-ago combination of Pushing Daisies, Private Practice and Dirty Sexy Money by 44 percent. As for the show itself, since when is Kellie Pickler a country superstar?


Next was CBS with its combination of The New Adventures of Old Christine (#4: 4.4/ 7), Gary Unmarried (#4: 4.4/ 7), Criminal Minds (#1: 9.8/15) and CSI: NY (#2: 7.8/13). Part of the declines in the 8 p.m. and 10 p.m. hours are, of course, a result of The CMA Awards on ABC. But the retention for Gary Unmarried out of Old Christine remains flawless.


Fox finished third overall with its line-up of Bones (#2: 6.4/10), which generates interest in any time period, and a repeat of House (#3: 4.2/ 6). As a reminder, House moves to Monday at 8 p.m. (into 24) and Bones to Thursday at 8 p.m. (into Hell’s Kitchen) in January.

Struggling NBC remained out of the competitive loop with Knight Rider (#4: 3.3/ 5), which is in the process of being revamped, sophomore Life (#4: 3.7/ 6), which received a full season episode order despite the anemic ratings, and Law & Order (#3: 5.8/10), which did manage to build out of Life by 57 percent. But, let’s be honest: Law & Order is not the ratings powerhouse it once was.


Last was the CW care of fading America’s Next Top Model (3.1/ 5) and the barely visible Stylista (1.5/ 2). Compared to one year earlier, Top Model was down by 24 percent in the overnights (versus a 4.1/ 7 on Nov. 14, 2007). If it is off that much in the overnights, the target female audience has to also be down as well. 

Source: Nielsen Media Research data

Ratings Box:

What’s Hot/What’s Not
-Record The Big Bang Theory on CBS:

CBS’ sophomore The Big Bang Theory, the funniest new sitcom since Everybody Loves Raymond, rose to a series-high 6.2 rating/9 share in households, 10.01 million viewers and a 3.9 rating/10 share among adults 18-49, while matching its series best among adults 25-54 (4.5/11) on Monday, Nov. 10. Comparably, that placed it first in the 8 p.m. half-hour in both adults 18-49 and adults 18-34 (2.8/ 8). 

-Yeti Scores on Sci Fi Channel:

Original movie Yeti, which debuted on Sci Fi Channel on Saturday, Nov. 8, built from the year-ago time period average by 29 percent in total viewers (2.4 million), 46 percent in adults 18-49 (1 million) and 39 percent among adults 25-54 (1.3 million) over the year-ago time period average. Comparably, this was the best performance for an original movie on Sci Fi Channel among adults 25-54 since Lake Placid 2 in April 2007.