Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
After some initial horsing around, it turns out that the Budweiser Clydesdales will trot into the Super Bowl after all.
A-B initially released a Super Bowl ad lineup sans its iconic mascots after a DDB-produced spot was, apparently, found lacking. But the spot was revised and the brewer asked Facebook fans to vote on whether it should be included.
In a less than surprising outcome, the 60-second spot is now set to air in the fourth quarter of Sunday’s telecast on CBS.
All told, A-B will run five minutes of new creative.
Here’s
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in