Clydesdales Back on Super Bowl

After some initial horsing around, it turns out that the Budweiser Clydesdales will trot into the Super Bowl after all.

A-B initially released a Super Bowl ad lineup sans its iconic mascots after a DDB-produced spot was, apparently, found lacking. But the spot was revised and the brewer asked Facebook fans to vote on whether it should be included.

In a less than surprising outcome, the 60-second spot is now set to air in the fourth quarter of Sunday’s telecast on CBS.

All told, A-B will run five minutes of new creative.

Here’s the complete rundown:

Q1:

– “Light House” (Bud Light) – One man’s home is the envy of his friends and neighbors. (:30, Cannonball, St. Louis)
– “Asteroid” (Bud Light) – As a giant asteroid hurls toward Earth, a group of astronomers must decide how to spend the precious little time they have left. (:30, Cannonball)
– “Voice Box” (Bud Light) – A group of friends experiences an unusual voice change. (:30, Cannonball)
 
Q2:

– “Bridge” (Budweiser) – Teamwork and ingenuity can have a nice payoff. (:60, DDB, Chicago)
– “Stranded” (Bud Light) – Island castaways find themselves distracted by a fortunate discovery. (:45, Cannonball)

Q3:

– “Little Bumps” (Michelob Ultra) – A day in the Ultra life of Lance Armstrong.
(:30, Palm+Havas, Chicago)
– “Ice Bottle” (Select 55) – The lightest beer in the world makes its Super Bowl debut. (:15, Momentum, St. Louis)
 
Q4:

“Fence” (Budweiser) – A Clydesdale friendship cannot be contained. (:60, DDB)

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