Clean Weekly Sweep for Fox

THE PROGRAMMING INSIDER

Wednesday, March 23, 2011

 

Prime-Time Metered Market Tuesday Ratings:

CBS Wins; Respectable Delivery for Best in Film on ABC

 
National Ratings in Prime-Time:

Week of March 14, 2011

 
Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:
Prime-Time Programming Options 

 

TV Tidbits:

Notes of Interest

 

TV Trivia Time:

A Fishy Concept
________________________________________________________________________________

Prime-Time Metered Market Tuesday Ratings:

CBS Wins; Respectable Delivery for Best in Film on ABC

 

Tuesday 3/22/11
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only. All times are ET/PT.

 

              HH
          Rtg/Shr

CBS 10.5/17
ABC   4.6/ 7
NBC   4.2/ 7
Fox     3.3/ 5
CW    0.6/ 1
 
———-
 

-Percent Change from the Year-Ago Evening (Tuesday, 3/23/10):

CBS: +42, NBC: +14, Fox: -34, CW: -62, ABC: -67
 
———-

-Yesterday’s Winners:

NCIS (CBS), NCIS: Los Angeles (CBS), The Good Wife (CBS)

 

-Yesterday’s Losers (excluding repeats):

No Ordinary Family (ABC)

 
———-
 

-Ratings Breakdown:

CBS led the overnight Tuesday troops care of its winning combination of NCIS (#1: 12.3 rating/20 share), spin-off NCIS: Los Angeles (#1: 10.7/17) and older-skewing The Good Wife (#1: 8.6/14), which does not own the 10 p.m. hour among adults 18-49 by any means. Comparably, CBS more than doubled second-place ABC. But the arrival of the live Dancing with the Stars Results Show next Tuesday at 9 p.m. means ABC will pick up considerable speed.

 

Third overall in the metered markets was NBC, followed by Fox and another night of encore telecasts on The CW.

 

ABC kicked-off the evening on a negative note, as usual, care of on-the-fence freshman drama No Ordinary Family at a very ordinary (and fourth-place) 3.6/ 6 in the overnights at 8 p.m. There is no reason to believe No Ordinary Family will be back next season. Next was two-hour special Best in Film: The Greatest Movies of Our Time at a respectable 5.1/ 9 in the overnights from 9-11 p.m. Here is the half-hour breakdown:

 

Best in Film: The Greatest Movies of Our Time (ABC)

 9:00 p.m.: 4.8/ 8 (#3)

 9:30 p.m.: 5.2/ 8 (#3)

10:00 p.m.: 5.4/ 9 (#2)
10:30 p.m.: 5.1/ 9 (#2)
 

Comparably, Best in Film built from the 8:30 p.m. portion of No Ordinary Family (3.4/ 5) by a hefty 50 percent.

 

Over at NBC, another two-hour edition of The Biggest Loser (which is one hour too many) was on the overnight map with a 5.3/ 8 from 8-10 p.m., building by half-hour as follows:

 
The Biggest Loser (NBC)
8:00 p.m.: 5.0/ 8 (#2)
8:30 p.m.: 5.1/ 8 (#2)
9:00 p.m.: 5.3/ 8 (#2)
9:30 p.m.: 5.8/ 9 (#2)
 

And that led into a repeat of Parenthood at a very last-place 1.9/ 3 at 10 p.m.

 

Fox aired a night of all repeats care of Glee (#3: 4.0/ 6), featuring guest star Gwyneth Paltrow, worthy Raising Hope (#4: 3.1/ 5) and failing Traffic Light (#4: 2.2/ 3). Last night’s encore installment of Raising Hope is the one the producers should submit for Emmy consideration.

 

In the distant No. 5 spot, as usual, were repeats of The CW’s One Tree Hill (0.7/ 1) and Hellcats (0.6/ 1).

 
Source: Nielsen Media Research data (R = repeat)

 
 
Week of March 14, 2011
 

It was a clean sweep for Fox, which finished the week of March 14 first in households and total viewers and the three key demos…adults 18-49, adults 25-54 and adults 18-34. Comparably, the home of American Idol was virtually identical to one year earlier. Excluding adults 18-34, CBS finished second across the board and the hefty year-to-year losses are a reflection of the ongoing NCAA Tournament (which aired on Thursday, Friday and Saturday) now also airing on TNT, TBS and TruTV. With additional platforms, the results on CBS alone are on the downside. 

 

In what is likely to be series-finale news, a Sunday 10 p.m. edition of Detroit 1-8-7 on ABC concluded with a mere 4.65 million viewers (#50) and a 1.1/ 3 among adults 18-49 (tied for #70). Comparably, retention out of the season premiere/preview of Shark Tank (Viewers: #32, 6.14 million; A18-49: #31t, 1.9/ 5 at 8 p.m.) was 74 percent in total viewers and 58 percent in the demo. 

 

The season-finale of ABC’s The Bachelor fared considerably better, with 13.88 million viewers (#4) and a 4.5/13 among adults 18-49 (#4) in the Monday 8-10 p.m. block. Immediately following was special The Bachelor: After the Final Rose at 13.96 million viewers (#3) and a 4.7/13 in the demo (#3) at 10 p.m.

 

What follows are the live plus same day ratings for the week of March 14, 2011 (with percent change versus the comparable year-ago week in parentheses), followed by the freshman midseason series report card, the top 30 rated programs for the week, and the top rated networks on basic cable.  

 

Fox: 5.5 rating/9 share (no change), CBS: 5.0/ 9 (-25), ABC: 3.9/ 7 (+11), NBC: 3.5/ 6 (-10), CW: 0.7/ 1 (-42)

 
-Total Viewers:

Fox: 9.37 million (+ 1), CBS: 7.98 (-26), ABC: 6.31 (+17), NBC: 5.43 (-11), CW: 1.06 (-41)

 

 -Adults 18-49:

Fox: 3.2 rating/10 share (no change), CBS: 2.0/ 6 (-37), ABC: 1.9/ 6 (+19), NBC: 1.5/ 5 (-21), CW: 0.4/ 1 (-50)

 
-Adults 25-54:

Fox: 3.7/10 (no change), CBS: 2.7/ 7 (-31), ABC: 2.3/ 6 (+15), NBC: 1.9/ 5 (-17), CW: 0.4/ 1 (-43)

 
-Adults 18-34:

Fox: 2.6/ 9 (no change), ABC: 1.4/ 5 (+15), CBS: 1.4/ 5 (-44), NBC: 1.1/ 4 (-27), CW: 0.4/ 2 (-60)

 
—————
 
Freshman Midseason Report Card
(In the order of total viewers)
 

Secret Millionaire (ABC) – Sunday 8 p.m. Viewers: 10.29 million (#16 overall), A18-49: 2.5/ 7 (#18t overall)

Grade: B+
 

Criminal Minds: Suspect Behavior (CBS) – Tuesday 10 p.m.

Viewers: 10.33 million (#15), A18-49: 2.5/ 7 (#18t)

Grade: B
 
Harry’s Law (NBC) – Monday 10 p.m.

Viewers: 10.16 million (#17), A18-49: 1.8/ 5 (#36t)

Grade: B
 
Chicago Code (Fox) – Monday 9 p.m.

Viewers: 7.30 million (#26), A18-49: 1.9/ 5 (#31t)

Grade: C
 
Mr. Sunshine (ABC) – Wednesday 9:30 p.m.

Viewers: 4.54 million (#52), A18-49: 1.8/ 5 (#36t)

Grade: D
 
Bob’s Burgers (Fox) – Sunday 8:30 p.m.

Viewers: 4.43 million (#57), A18-49: 2.2/ 6 (#20t)

Grade: C
 
Off the Map (ABC) – Wednesday 10 p.m.

Viewers: 4.21 million (#62), A18-49: 1.3/ 4 (#58t)

Grade: F
 

America’s Next Great Restaurant (NBC) – Sunday 8 p.m.

Viewers: 3.77 million (#73t), A18-49: 1.2/ 4 (#65t)

Grade: F
 
Traffic Light (Fox) – Tuesday 9:30 p.m.

Viewers: 3.60 million (#76), A18-49: 1.5/ 4 (#47t)

Grade: F
 

Shedding for the Wedding (CW) – Wednesday 9 p.m.

Viewers: 977,000 (#90), A18-49: 0.4/ 1 (#89t)
Grade: F
 
—————
 
Top 30 Rankings
 
-Total Viewers:

American Idol – Wednesday (Fox): 22.58 million, American Idol – Thursday (Fox): 19.57, The Bachelor: After the Final Rose (ABC): 13.96, The Bachelor (ABC, season finale): 13.88, Criminal Minds (CBS): 13.73, NCIS R (CBS): 12.75, NCIS: Los Angeles R (CBS): 12.48, 60 Minutes (CBS): 11.94, Undercover Boss (CBS): 11.70, Bones (Fox): 11.61, Glee (Fox): 11.15, CSI: Miami (CBS): 10.93, Survivor: Redemption Island (CBS): 10.73, House (Fox): 10.41, Criminal Minds: Suspect Behavior (CBS): 10.33, Secret Millionaire (ABC): 10.29, Harry’s Law (NBC): 10.16, The Amazing Race (CBS): 10.13, Two and a Half Men (CBS): 9.93, Mike & Molly R (CBS): 8.36, The Apprentice (NBC): 8.17, The Biggest Loser (NBC): 8.00, Hawaii Five-O R (CBS): 7.45, NCAA Post Game – Sunday (CBS): 7.39, The Good Wife R (CBS): 7.33, The Chicago Code (Fox): 730, Wipeout (ABC): 7.16, Dateline (NBC): 7.04, America’s Funniest Home Videos R (ABC): 6.84, Family Guy (Fox): 6.55

 
-Adults 18-49:

American Idol – Wednesday (Fox): 7.6 rating/22 share, American Idol – Thursday (Fox): 5.7/19, The Bachelor: After the Final Rose (ABC): 4.7/13, The Bachelor (ABC, season finale): 4.5/13, Glee (Fox): 4.2/13, Criminal Minds (CBS): 3.6/10, House (Fox): 3.5/10, Bones (Fox): 3.3/10, Family Guy (Fox): 3.3/ 9, Survivor: Redemption Island (CBS): 3.2/10, The Amazing Race (CBS) and Celebrity Apprentice (NBC): 2.8/ 8 each, Undercover Boss (CBS): 2.8/ 7, The Biggest Loser (NBC): 2.7/ 8, CSI: Miami (CBS): 2.6/ 8, Two and a Half Men R (CBS) and The Cleveland Show (Fox): 2.6/ 7 each, Criminal Minds: Suspect Behavior (CBS) and Secret Millionaire (ABC): 2.5/ 7 each, NCIS R (CBS): 2.2/ 7, Mike & Molly R (CBS), Raising Hope (Fox), NCIS: Los Angeles R (CBS) and Bob’s Burgers (Fox): 2.2/ 6 each, Wipeout (ABC): 2.1/ 7, Mad Love (CBS): 2.1/ 6, 60 Minutes (CBS) and The Simpsons (Fox): 2.0/ 6 each, Hawaii Five-O R (CBS): 2.0/ 5,

 
——————–
 
CABLE
 

What follows are the top 10 rated networks on cable in prime-time for the week of March 14 based on total viewers and the three key demos.  

 
-Total Viewers:

USA: 3.45 million, Disney: 2.42, Fox News: 2.11, TNT: 2.09, TBS: 2.08, History: 1.80, ABC Family: 1.74, Nick at Nite: 1.53, A&E: 1.48, CNN: 1.45

 
-Adults 18-49:

USA: 1.22 million, TBS: 1.11 million, TNT: 944,000, MTV: 859,000, ABC Family: 812,000, FX: 789,000, History: 763,000, A&E: 709,000, Comedy Central: 657,000, TruTV: 655,000

 
-Adults 25-54:

USA: 1.35 million, TBS: 1.04 million, TNT: 961,000, History: 854,000, A&E: 747,000, FX: 740,000, ABC Family: 705,000, TruTV: 674,000, CNN: 585,000, ESPN: 576,000

 
-Adults 18-34:

MTV: 670,000, TBS: 622,000, USA: 524,000, TNT: 464,000, ABC: 424,000, Comedy Central: 421,000, FX: 400,000, Adult Swim and ESPN: 366,000 each, Tru TV: 335,000

 
Source: Nielsen Media Research data (R = repeat; t = tie)

 
 
Ratings Box:

What’s Hot/What’s Not

 

-Solid Send-Off for Pretty Little Liars:

The spring season-finale of ABC Family’s Pretty Little Liars finished with its second most-watched audience ever, with 3.64 million viewers on Monday, March 21 at 8 p.m. ET/PT. Results among adults 18-34 (1.28 million), women 18-34 (1.04 million), adults 18-49 (1.73 million), women 18-49 (1.37 million), viewers 12-34 (2.51 million) and females 12-34 (2.17 million) were also the second highest to-date.

 
Source: Nielsen Media Research data
_____________________________________________________________________________
 

On the Air Tonight:
Prime-Time Programming Options

 

Wednesday 3/23/11

 
 8:30 p.m. The Middle (R)
 9:00 p.m. Modern Family
 9:30 p.m. Mr. Sunshine

10:00 p.m. Off the Map

 
CBS:

 8:00 p.m. Survivor: Redemption Island

 9:00 p.m. Criminal Minds (R)

10:00 p.m. Criminal Minds: Suspect Behavior

 
NBC:
 8:00 p.m. Minute to Win It
 9:00 p.m. Law & Order: SVU (R)

10:00 p.m. Law & Order: SVU

  
Fox:
 8:00 p.m. American Idol (two-hours)
 
CW
 8:00 p.m. America’s Next Top Model

 9:00 p.m. Shedding for the Wedding

 
______________________________________________________________________
 

TV Tidbits:

Notes of Interest

 

-Paul Reiser Returns to NBC:

Former Mad About Your star Paul Reiser has a confirmed return date on NBC: Thursday, April 14 at 8:30 p.m. ET. Reiser’s self-titled comedy, which features Paul as himself enjoying life at home with his wife (Amy Landecker) and kids, will replace recent failed sitcom Perfect Couples.

 

-More Southland:

TNT has renewed crime drama Southland for a fourth season, with an order for 10 new episodes for 2011-12. 

 

-Earth Day on Current TV:

Current TV will observe Earth Day with a one-hour special called Man Versus Earth on Friday, April 22 at 9 p.m. ET/PT, which features host and explorer Sam Branson immersed in the ins-and-outs of avalanche control. Leading into Man Versus Earth from 7-9 p.m. ET/PT will be Dangerous Planet, a 13-episode series focusing on the most extreme weather on earth.

 

-RIP, Elizabeth Taylor:

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