Clean Weekly Sweep for Fox

THE PROGRAMMING INSIDER

Wednesday, March 9, 2011

 

Prime-Time Metered Market Tuesday Ratings:

Repeat CBS Still Dominates, Fox a Lock Among Adults 18-49

 
National Ratings in Prime-Time:

Week of February 28, 2011

 
Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:
Prime-Time Programming Options 

 

TV Tidbits:

Notes of Interest

 

TV Trivia Time:

Gidget’s Real Name
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Prime-Time Metered Market Tuesday Ratings:

Repeat CBS Still Dominates, Fox a Lock Among Adults 18-49

 

Tuesday 3/08/11
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only. All times are ET/PT.

 

              HH
          Rtg/Shr

CBS   7.6/12
Fox     6.2/10
NBC   4.1/ 7
ABC   3.3/ 5
CW    0.8/ 1
 
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-Percent Change from the Year-Ago Evening (Tuesday, 3/09/10):

NBC: -21, ABC: -27, CBS: -30, CW: -33, Fox: -37
 
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-Yesterday’s Winners:

Glee (Fox), NCIS R (CBS), NCIS: Los Angeles R (CBS)

 

-Yesterday’s Losers (excluding repeats):

V (ABC), Traffic Light (Fox), Detroit 1-8-7 (ABC)

 
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-Ratings Breakdown:

Despite airing a night of all repeats, CBS still managed to lead the Tuesday overnight troops, with a 1.4 rating point advantage over second-place Fox. But the home of Glee, no doubt, will dominate among key adults 18-49. In the distant No. 3 spot was NBC, followed by ABC and lowly The CW. Keep in mind that 54 percent of the line-up last night was encore telecasts. 

 

Aforementioned Glee on Fox won the 8 p.m. hour in the overnights, with an 8.8 rating/14 share. Comparably, that beat the encore telecast of CBS’ competing NCIS (#2: 8.4/13) by five percent. Glee’s advantage among adults 18-49 will, of course, be significantly stronger.

 

Fox, as usual, deteriorated in the 9 p.m. hour with its combination of Raising Hope (#3: 4.5/ 7) and recent entry Traffic Light (#4: 2.9/ 5), which is no better than former occupant Running Wilde. If quality was the benchmark, Raising Hope would be an “A+” option, but retention out of the 8:30 p.m. portion of Glee last night (8.8/14) was lacking at 51 percent. More viewers need to discover Raising Hope. 

 

CBS aired repeats of NCIS: Los Angeles (#1: 8.5/13), which completely held its encore NCIS lead-in, and older-skewing The Good Wife (#1: 5.8/10) from 9-11 p.m. 

 

Over at NBC, two more hours of demo friendly The Biggest Loser scored a typical 5.1/ 8 in the overnights from 8-10 p.m., with the half-hour breakdown as follows:

 

The Biggest Loser (NBC)

8:00 p.m.: 4.8/ 8 (#3)

8:30 p.m.: 4.7/ 7 (#3)

9:00 p.m.: 5.1/ 8 (#2)

9:30 p.m.: 5.7/ 9 (#2)

 

That led into a repeat of Parenthood with a very last-place 2.2/ 4 at 10 p.m. With so many other time period holes for NBC to worry about, Parenthood could ultimately return next season. So, do not rule it out…yet. 

 

On ABC, a repeat of struggling No Ordinary Family did not gain any new eyeballs, with a fourth-place 2.7/ 5 in the overnights at 8 p.m. That led into on-the-fence sophomore V (#4: 3.6/ 6 at 9 p.m.), which is not expected back next season, and soon-to-exit Detroit 1-8-7 (#2: 3.6/ 6 at 10 p.m.), which is expected to be officially canceled. As a reminder, upcoming crime solver Body of Proof steps into the 10 p.m. hour on March 29.

 

Last, and very least, was The CW’s encore combination of One Tree Hill (0.8/ 1) and Hellcats (0.7/ 1). 

 
Source: Nielsen Media Research data (R = repeat)

 
 
Week of February 28, 2011
 

It was a clean sweep for Fox, which featured three nights (and five hours) of American Idol during this first week in March. Fox finished first in households, total viewers and the three key demos (adults 18-49, adults 25-54 and adults 18-34) at levels close to one year earlier. Next was CBS, also on par from the year-ago week, followed by ABC, which took a significant hit because The Academy Awards aired during the year-ago week. Fourth-place NBC was also on the double-digit downside, but last-place The CW benefited with more original programming this week than one year earlier.