Clean Wednesday Sweep for CBS; Respectable The Sing-Off on NBC

THE PROGRAMMING INSIDER

Thursday, December 9, 2010

 

Prime-Time Metered Market Wednesday Ratings:

Clean Sweep for CBS; Respectable The Sing-Off on NBC

 

Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:
Prime-Time Programming Options 

 

TV Tidbits:

Notes of Interest

 

TV Trivia Time:

Middle Grandma

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Prime-Time Metered Market Wednesday Ratings:

Clean Sweep for CBS; The Middle and Modern Family the Standouts on ABC

 

Wednesday 12/08/10
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

 

              HH
          Rtg/Shr

CBS   7.8/12
NBC   5.0/ 8
ABC   4.9/ 8
Fox     3.8/ 6
CW     1.3/ 2
 
———-
 

-Percent Change From the Year-Ago Evening (Wednesday, December 9, 2009):

CW: +30, NBC: +19, CBS: + 8, Fox: -14, ABC: -16
 
———-

-Yesterday’s Winners:

Survivor: Nicaragua (CBS), The Middle (ABC), Criminal Minds (CBS), Modern Family (ABC)

 

-Should Be Stronger:

Better with You (ABC), The Defenders (CBS)

 

-Yesterday’s Losers (excluding repeats):

Fashion Forward: Making It (CW), Cougar Town (ABC)

 
———-
 

-Ratings Breakdown:

It was a clean overnight sweep for CBS, which bested second-place NBC by a hefty 56 percent. But freshman The Defenders (#1: 6.8 rating/11 share at 10 p.m.) remains the weak link, with retention out of the 9:30 p.m. portion of lead-in Criminal Minds (9.7/15) of only 70 percent. One year earlier, former occupant CSI: NY averaged an 8.3/14 in the overnights on Dec. 9, 2009.

 

Earlier in the evening on CBS was successfully relocated Survivor: Nicaragua at a dominant 7.2/11 at 8 p.m., leading into aforementioned Criminal Minds at a 9.4/15 in the 9 p.m. hour — the top-rated show of the evening. Survivor remains a double-digit improvement over year-ago occupants The New Adventures of Old Christine and Gary Unmarried. SPOILER ALERT: Stop reading if you have not seen last night’s episode. But wasn’t the departure of Benry completely out of left field? Didn’t the editors set it up for a potential Fabio exit? And isn’t Sash one of the most unappealing contestants in the history of this reality/competition?

 

On NBC, another two-hour edition of holiday reality/competition The Sing-Off scored a respectable 5.1/ 8 from 8-10 p.m., with the half-hour breakdown as follows:

 

The Sing-Off (NBC)

8:00 p.m.: 4.7/ 8 (#3)

8:30 p.m.: 5.2/ 8 (#2)

9:00 p.m.: 5.1/ 8 (#3)

9:30 p.m.: 5.3/ 8 (#2)

 

Monday’s season-opener averaged a stronger 5.8/ 9, but The Sing-Off in the 8 p.m. hour was a double-digit improvement over regularly scheduled Undercovers. NBC capped off the evening with a repeat of Law & Order: SVU at a second-place 4.8/ 8 in the overnights at 10 p.m., which will be its new midseason time period. 

 

Over at ABC, sophomore The Middle is the real deal, with a second-place 6.0/10 at 8 p.m. (and growth of 25 percent from a repeat of Shrek the Halls on the year-ago evening). But freshman Better With You continues to lose steam, with a third-place 4.7/ 7 at 8:30 p.m. Modern Family was ABC’s Wednesday standout, of course, with a second-place 7.8/12 at 9 p.m. (and a guaranteed first-place finish among adults 18-49, but the 38 percent loss for Cougar Town (#3: 4.8/ 7 at 9:30 p.m.) is not positive. 

 

As a reminder, upcoming sitcom Mr. Sunshine, with former Friends star Matthew Perry, will open on Wednesday, Feb. 9 at 9:30 p.m. ET in place of Cougar Town, which takes a temporary break. Happy Endings, the ensemble tale of a group of close knit friends, kicks-off on Wednesday, April 13 at 10 p.m. ET out of returning Cougar Town and into encore telecasts of Modern Family themed “Fan Favorites.”

 

ABC filled the 10 p.m. hour last night with repeats of Modern Family (#3: 3.4/ 6), which I am personally worried is being overused, and Cougar Town (#3: 2.5/ 4).