Clean Sweep for Fox for Week of May 18

Thursday, May 28, 2009
Prime-Time Metered Market Wednesday Ratings:

CBS Wins; Fox Poised for Victory Among Adults 18-49

Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:
A Different Sam

CBS Wins; Fox Poised for Victory Among Adults 18-49

Wednesday 5/27/09


CBS   6.1/10
Fox    5.5/ 9
NBC 4.8/ 8
ABC 3.5/ 6
CW    0.9/ 1

-Percent Change From the Year-Ago Evening (Wednesday, May 28, 2008):

CBS: + 7, ABC: + 6, Fox: + 4, NBC: – 9, CW: -25

Note: The listing of winners and losers will return in September. 

-Ratings Breakdown:

CBS led the Wednesday overnights with its line-up of two-hour special George Strait – ACM Artist of the Decade All Star Concert (6.2 rating/10 share from 8-10 p.m.) and a repeat of Criminal Minds (#1: 5.9/10 at 10 p.m.). But Fox will likely win the evening among adults 18-49 care of summer favorite So You Think You Can Dance (5.5/ 9 from 8-10 p.m.). Take a look at the half-hour breakdowns for George Strait – ACM Artist of the Decade All Star Concert and So You Think You Can Dance, which each built in every half-hour:


George Strait – ACM Artist of the Decade All Star Concert (CBS)

8:30 p.m.: 5.7/ 9 (#1)
9:00 p.m.: 6.9/11 (#1)

9:30 p.m.: 7.1/11 (#1

So You Think You Can Dance (Fox)
8:00 p.m.: 4.7/ 8 (#3)
8:30 p.m.: 5.2/ 8 (#3)
9:00 p.m.: 5.9/ 9 (#2)
9:30 p.m.: 6.1/ 9 (#2)

In series-premiere news, ABC’s animated The Goode Family was a complete bust, with a fourth-place 2.9/ 5 in the overnights at 9 p.m. Comparably, retention out the second-half of lead-in Wipeout (#2: 5.5/ 9 at 8:30 p.m.) was just 53 percent. Overall, this sophomore season-opening edition of Wipeout was second in the 8 p.m. hour with a 5.4/ 9, which should translate well in the young adult demographics. Leading out of The Goode Family was the time period premiere of sitcom Surviving Suburbia (#4: 2.1/ 3 at 9:30 p.m.), followed by canceled dramedy The Unusuals at a last-place 2.7/ 4 at 10 p.m. Although ABC has publicly said that Surviving Suburbia is still on the bubble for renewal, you can certainly forget about it now. 

Over at NBC, repeats of Law & Order: Criminal Intent (#4: 4.2/ 7), Law & Order: SVU (#3: 5.4/ 9) and Law & Order (#2: 4.9/ 8) resulted in an overall third-place metered market finish for NBC last night. In the distant No. 5 spot was The CW’s pairing of a repeat of America’s Next Top Model (#5: 1.0/ 1) and a repeat of Hitched or Ditched (#5: 0.9/ 1), which unsuccessfully debuted one night earlier. 


Source: Nielsen Media Research data (R = repeat)


National Ratings in Prime-Time:

Week of May 18, 2009


Led by the season-finale of American Idol, it was a clean sweep for Fox with a first-place finish in households, total viewers and the three key demos — adults 18-49, adults 25-54 and adults 18-34. Even so, the network still dipped by margins of 18 to 24 percent from one year earlier. Excluding a third-place finish among adults 18-34, CBS ranked second across the board at levels close to one year earlier. Just the opposite was ABC (second among adults 18-34, third elsewhere), with year-to-year losses of as much as 19 percent among adults 18-49 and adults 25-54. 


Elsewhere, fourth-place NBC could not stop the bleeding, with erosion of 14 to 27 percent. Fifth-place The CW was also on the downside, while MyNetworkTV (which did not even have an upfront presentation) continues to benefit with Friday Night Smackdown! on the schedule.   For more on MyNetworkTV, see TV Tidbits below.