Citadel Looks to Reinvent Itself With Exec Moves

Citadel Media’s transformation from ABC Radio Networks was completed last week with new management at the top. Jim Robinson, the president of the radio network since 2004 is out. He was replaced by John Rosso, most recently senior vp of Citadel Interactive, the digital arm of Citadel Broadcasting.

The change at the top is part of a broader reorganization taking place to drive revenue at Citadel Broadcasting, a radio group teetering on the brink of bankruptcy.

Two weeks ago, Citadel named Mike Pallad to the newly created position of executive vp of sales for all of Citadel, including the radio network, which is struggling in a weak ad market to make up for lost revenue since the death of Paul Harvey and Sean Hannity’s move to Premiere Radio Networks.

Both revenue and ratings are off significantly at Citadel Media. Network revenue was down 28.4 percent in second quarter, with Harvey and Hannity accounting for $8.2 million of the $13.1 million revenue loss, according to a company filing.

Rosso will focus on building content at the radio network that includes ABC News Radio and ESPN Radio Network and syndicates programming such as The Michael Baisden Show, The Mark Levin Show, The Huckabee Report, and Imus in the Morning.

“We’ve always been strong in News/Talk. In growing our syndicated products, we’re looking to deliver more female and younger audiences than we traditionally have,” Rosso said.