Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Citadel Media, the network radio division of Citadel Broadcasting, introduced Wednesday (July 14) 10 new national advertising sales networks. Launching in fourth quarter, the new networks, which offer inventory cleared by 4,200 radio stations carrying Citadel’s programming services, production libraries, daily features and news networks, are configured to provide advertisers with better defined targeted audiences and prime inventory during key dayparts.
The reconfiguration of the non-syndicated programming and RADAR inventory is a marked departure from the way Citadel (formerly ABC Radio Networks) brought its affiliate station inventory to the network radio market.
“We
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in