Cinema Ad Revenue Jumps 18.5%

NEW YORK Cinema advertising revenue grew 18.5 percent in 2007, making the sector one of the fastest-growing among all paid media, according to the Cinema Advertising Council.

Law firm Miller, Kaplan, Arase & Co. tabulated the revenue figure, reported at $540 million in 2007, compared to $456 million in 2006. Both on-screen and off-screen revenue increased about 18.5 percent in ’07, with the former accounting for more than 90 percent of the total market, according to the CAC.

On-screen

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