CBS has landed an American automotive sponsor for its broadcast of Super Bowl XLIV, in a deal that brings Chrysler back into the big game for the first time in six years.
Per terms of the deal, Chrysler will showcase its Dodge brand in a 60-second spot set to run in the first half of the Feb. 7 NFL championship game. While financial terms were not disclosed, TNS Media Research estimates put the cost of a 30-second spot between $2.5
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