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NewscastStudio, a TV industry trade publication, helped spark a viral storm Monday when it reported about a funny image shared on Twitter by Philadelphia ABC-TV affiliate meteorologist Chris Sowers. The item was picked up by New York magazine, prompting the weatherman to double-confirm the image was in no way derived from a WPVI-TV newscast.
Per the explanation above, a viewer expertly reconfigured snow totals predicted on-air Sunday night by Sowers into more colorful wine-bottle supply recommendations. The beauty-and-the-beast of social media is that it doesn’t matter if the screen grab aired or was even created by the person depicted.
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