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Advertising spending in China jumped 19 percent to approximately $120 billion in 2009 based on current exchange rates. China is now projected to become the fourth-largest global ad market in 2010.
So says a new forecast by Zenith Optimedia, which shows higher spending across all paid media sectors in China in ’09 compared to the previous year.
TV took the lead with a 20 percent increase, supported by big-spending toiletries companies such as Procter & Gamble, Unilever and L’Oreal.
Online spending advanced 12 percent based largely on increases from the ISP and auto sectors.
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