CBS Wins Week 1 of New TV Season


Wednesday, September 29, 2010


Prime-Time Metered Market Tuesday Ratings:

CBS Wins; Good Sampling for ABC’s No Ordinary Family  

National Ratings in Prime-Time:

Week of September 20, 2010


Ratings Box:

What’s Hot/What’s Not


On the Air Tonight:
Prime-Time Programming Options 


TV Tidbits:

Notes of Interest


TV Trivia Time:

The Fifteenth Pelican  

Prime-Time Metered Market Tuesday Ratings:
CBS Wins; Good Sampling for ABC’s No Ordinary Family 


Tuesday 9/28/10
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.



CBS 10.5/16
ABC   8.4/13
Fox    6.7/10
NBC   4.3/ 7
CW    1.3/ 2

-Percent Change From the Year-Ago Evening (Tuesday, September 29, 2009):

Fox: +91, ABC: +50, CW: no change, CBS: – 6, NBC: -12

-Yesterday’s Winners:

NCIS (CBS), Glee (Fox), No Ordinary Family (ABC), Dancing With the Stars (ABC), NCIS: Los Angeles (CBS), The Good Wife (CBS)


-Could Be Better/Could Be Worse:

Detroit 1-8-7 (ABC)

-Yesterday’s Losers (excluding repeats):

One Tree Hill (CW), Raising Hope (Fox), Running Wilde (Fox). Life Unexpected (CW), Parenthood (NBC)


-Ratings Breakdown:
CBS led this second Tuesday of the new TV season in the metered markets, with a 25 percent advantage over second-place ABC. Third overall was Fox, which got a boost from red-hot Glee, followed by NBC and The CW.


CBS’ veteran NCIS opened the evening with a dominant 12.0 rating/18 share at 8 p.m., which was close to the 12.6/20 on the year-ago evening (Sept. 29, 2009), But it will not be enough to beat Fox’s completing Glee (#2: 9.4/14) among adults 18-49. Next on CBS was spin-off NCIS: Los Angeles at a healthy second-place 10.4/16 in the overnights at 9 p.m. (behind ABC’s live Dancing With the Stars Results Show: 11.9/18), followed by the second season-premiere of drama The Good Wife at a dominant 9.2/15 at 10 p.m. One year earlier, The Good Wife scored a 10.1/17. Let’s see if this is enough to win the hour among adults 18-49.


Although Fox’s aforementioned Glee was a force to reckon with at a 9.4/14 at 8 p.m. (and an expected 5+ rating among adults 18-49), new comedies Raising Hope and Running Wilde are wasting the leas-in support. Week two of Raising Hope finished fourth in the 9 p.m. half-hour, with a 4.8/ 7 in the overnights (which was just one-tenth of a rating point below the 4.9/ 7 for last week’s premiere). Comparably, retention out of the 8:30 p.m. portion of Glee (9.5/15) was only 51 percent. At 9:30 p.m., week two of the abysmal Running Wilde dipped to a 3.3/ 5, which finished a distant fourth in the time period with retention out of Raising Hope of only 69 percent. Last week, Raising Hope opened with a 3.9/ 6 in the overnights. Since Fox has already axed Monday drama Lone Star (see TV Tidbits below), maybe it will exercise more patience with Raising Hope and Running Wilde). 


In series-premiere news, ABC drama No Ordinary Family was clearly sampled, with a third-place 7.4/11 in the overnights from 8-9 p.m. Compared to former occupant Shark Tank on the year-ago evening (3.4/ 5), that was an increase of a whooping 118 percent. And there is every reason to believe No Ordinary Family could finish second in the hour among adults 18-49 behind Glee. Don’t forget to visit PIFeedback by approximately 12 p.m. ET for the results. 


Next on ABC was aforementioned Dancing With the Stars at a first-place 11.9/18 at 9 p.m. (so long, Michael Bolton), followed by week two of crime solver Detroit 1-8-7 at a second-place 6.1/10 at 10 p.m. Compared to last week’s opener (7.1/12 on Sept. 21), that was a decline of a typical 14 percent, and this was 22 percent higher than failed year-ago occupant The Forgotten (5.0/ 8 on Sept. 29, 2009). But retention for Detroit 1-8-7 out of the 9:30 p.m. portion of Dancing With the Stars (12.3/18) was lacking at just 50 percent, and there was a loss of 17 percent in the 10:30 p.m. half-hour (6.6/10 to 5.5/ 9). Consider Detroit 1-8-7 nothing more than time period filler.