CBS Wins Wednesday; The Whole Truth D.O.A. on ABC


Thursday, September 23, 2010


Prime-Time Metered Market Wednesday Ratings:

CBS Wins; NBC a Solid Second; ABC’s The Whole Truth D.O.A.


Ratings Box:

What’s Hot/What’s Not


On the Air Tonight:
Prime-Time Programming Options 

TV Tidbits:

Notes of Interest


TV Trivia Time:

Three Cheers!

Prime-Time Metered Market Wednesday Ratings:
CBS Wins; NBC a Solid Second; ABC’s The Whole Truth D.O.A.


Wednesday 9/22/10



CBS   8.1/13
NBC 6.8/11
ABC 5.6/ 9
Fox    4.3/ 7
CW    2.2/ 3

-Percent Change From the Year-Ago Evening (Wednesday, September 23, 2009):

CW: +47, NBC: +36, Fox: +16, CBS: + 4, ABC: -26

-Yesterday’s Winners:

Survivor: Nicaragua (CBS), Modern Family (ABC), Criminal Minds (CBS), Law & Order: SVU (NBC), The Defenders (CBS)


-Honorable Mention:

The Middle (ABC)
-Solid Sampling:

Undercovers (NBC)


-Vast Improvement from Year-Ago Time Period:

Hellcats (CW)
Cougar Town (ABC)

-Yesterday’s Losers (excluding repeats):

The Whole Truth (ABC)


-Ratings Breakdown:
Four networks (excluding ABC) were up year-to-year on this first Wednesday of the 2010-11 TV season, with CBS first in the overnights — 19 percent above Law & Order: SVU-ignited NBC. Next was ABC, followed by Fox and The CW. Significant gains for The CW are a result of failed drama The Beautiful Life on the year-ago evening.


CBS’ relocated Survivor: Nicaragua has settled into the Wednesday 8 p.m. hour with a dominant 7.4 rating/12 share in the overnights. Comparably, this is 64 percent higher than the season-premiere of year-ago occupants The New Adventures of Old Christine (4.6/ 8 on Sept. 23, 2009) and Gary Unmarried (4.4/ 7). And it is an improvement of about 15 percent from it’s year-ago performance anchoring Thursday. As for last night’s Tribal Council…fasten your seatbelts! You will not be disappointed. 


Next on CBS was the sixth season-premiere of Criminal Minds at a dominant 8.9/14 at 9 p.m. (five percent below the year-ago opener – 9.4/15), followed by the series-debut of The Defenders at an also first-place 7.9/13 at 10 p.m. One year earlier, former time period occupant CSI: NY kicked-off with a heftier 9.4/14 on Sept. 23, 2009. And the second-hour of NBC’s expanded Law & Order: SVU season-opener (7.4/13) is poised for victory among adults 18-49. But retention for The Defenders out of the 9:30 p.m. portion of Criminal Minds (9.0/14) was solid at 88 percent and the show was clearly sampled. That’s all you can ask for in week one.


On NBC, the series-debut of Undercovers rose to the task, with a second-place 6.2/10 in the overnights at 8 p.m. Comparably, that was 22 percent higher than the series-launch of former failed occupant Mercy (5.1/ 8 on Sept. 23, 2009), and the young adult performance is likely to be noticeably stronger as well. Opposite Survivor, consider this a solid start for Undercovers. Next on NBC was the 12th season-premiere of a two-hour edition of Law & Order: SVU (I know…time flies!) at a very respectable 7.1/11 from 9-11 p.m. and the half-hour breakdown as follows:

Law & Order: SVU (NBC)
 9:00 p.m.: 6.3/10 (#3)
 9:30 p.m.: 7.2/11 (#2)
10:00 p.m.: 7.2/12 (#2)
10:30 p.m.: 7.6/13 (#2)

Comparably, Law & Order: SVU was up by a considerable 29 percent from its season-opener in the Wednesday 9 p.m. hour on Sept. 23, 2009 (5.5/ 9). 


Over at ABC, season two of sitcom The Middle, featuring guest star Doris Roberts, was also on the map with a third-place 6.0/10 at 8 p.m. One year earlier, The Middle launched with a 5.4/ 9 (out of failed sitcom Hank) on Sept. 30, 2009. Next was the series-premiere of Better with You at a third-place 5.2/ 8 at 8:30 p.m. and retention out of The Middle of a decent 87 percent. At 9 p.m., season two of Emmy winner Modern Family perked up to a first-place 8.8/14 in the overnights — 69 percent above Better with You. One year earlier, Modern Family launched with a 7.8/12 on Sept. 23, 2009.