CBS Wins Thursday Overnights; Fox Expected to Dominate Among Adults 18-49

THE PROGRAMMING INSIDER
Friday, July 17, 2009
  
CBS Wins; Fox Expected to Dominate Among Adults 18-49
 
Ratings Box:
What’s Hot/What’s Not
 

On the Air This Weekend:
Prime-Time Programming Options 

 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:

A Sweathog Wedding

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Prime-Time Metered Market Thursday Ratings:

CBS Wins; Fox Expected to Dominate Among Adults 18-49

  
Thursday 7/16/09
 

               HH
          Rtg/Shr

CBS   5.0/ 9

Fox    4.1/ 7

ABC 2.5/ 4

Fox    4.1/ 7

CW   1.0/ 2

   
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Note: Comparisons to the year-ago evening are not available.

 
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-Respectable Summer Performers:

CSI R (CBS), So You Think You Can Dance (Fox), The Mentalist R (CBS)

 

-Yesterday’s Losers (Excluding Repeats):

The Listener (NBC)
 
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-Ratings Breakdown:

CBS dominated the overnights on this third Thursday in July on the strength of repeats of CSI (#1: 5.4 rating/10 share) and The Mentalist (#1: 6.2/11 — highest rated show of the evening) from 9-11 p.m. Week two of Big Brother 11 tied for first at 8 p.m., but a 3.4/ 6 in the metered markets is nothing spectacular. As for the show itself, I personally think this is one of the best editions of the reality/competition I have ever seen. And conniving Ronnie could be the best player since former champion Will Kirby. SPOILER ALERT: While I would have preferred to see Chima depart, Ronnie flipped and Braden was sent packing. Excluding Jeff, am I the only one who can’t stand the Athletes? 

 

Second place Fox (which is expected to win the evening among adults 18-49) opened with a repeat of underrated Bones (#1t: 3.4/ 6), followed by the live So You Think You Can Dance Results Show at a second-place 4.8/ 8. Although So You Think You Can Dance will, no doubt, finish the evening first among adults 18-49, year-to-year erosion is a result of a) unmemorable contestants, and b) too much cheerleading by the judges this season. Come on now…are the contestants really that good this summer? 

 

Elsewhere, news special J.K. Rowling: A Year in the Life kicked-off the night for ABC with an uneventful 3.4/ 6, which tied for first with CBS’ Big Brother and Fox’s Bones encore. That led into repeats of Grey’s Anatomy (#4: 2.1/ 4) and Private Practice (#3: 2.0/ 3) from 9-11 p.m., which just do not play well in non-originals.

 

Next was NBC with its combination of a repeat of 30 Rock (#4: 2.4/ 5), two repeats of The Office (#4: avg. 2.4/ 4 from 8:30-9:30 p.m.), another encore of 30 Rock (#4: 2.2/ 4) and Canadian drama The Listener (#2: 2.7/ 5), which will be concluding its non-impressive primetime run next Thursday. As reported yesterday, the remaining five episodes of The Listener are expected to stream on nbc.com (and repeats of Law & Order will step into the time period on July 30).

 

The CW capped off the night with repeats of Smallville (#5: 1.0/ 2) and Supernatural (#5: 0.9/ 2).    

 

As a reminder, here is what you will be seeing on Thursday next fall. CBS’ veteran Survivor (now themed Samoa) is still likely to dominate at 8 p.m., but ABC’s Flash Forward is a contender among key adults 18-49. And so is upcoming NBC sitcom Community, which will move to 8 p.m. six weeks into the new season, and CW drama The Vampire Diaries, which could be described as Buffy, the Vampire Slayer meets Charmed. Buzz is already building online for The Vampire Diaries. The battle for dominance at 9 p.m. should be shared between two deteriorating favorites, CBS’ CSI and Grey’s Anatomy on ABC, but there is every reason to believe the Eye net’s relocated The Mentalist will rule the 10 p.m. hour, potentially squashing the competing Private Practice on ABC and The Jay Leno Show on NBC.