CBS Wins Thursday Overnights

THE PROGRAMMING INSIDERFriday, November 12, 2010 Prime-Time Metered Market Thursday Ratings:CBS Wins; Mixed Results Among the Freshman Trio Ratings Box:What’s Hot/What’s Not On the Air This Weekend:Prime-Time Programming Options TV Tidbits:Notes of Interest TV Trivia Time:Ohhhhh…Rob!_______________________________________________________________________________ Prime-Time Metered Market Thursday Ratings:CBS Wins; Mixed Results Among the Freshman Trio ` Thursday 11/11/10Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only. HH Rtg/Shr CBS 8.4/13ABC 6.3/10Fox 4.5/ 7NBC 3.6/ 6CW 2.1/ 3 ---------- -Percent Change From the Year-Ago Evening (Thursday, November 12, 2009):NBC: + 9, Fox and CW: no change each, ABC: - 3, CBS: - 7, ---------- -Yesterday’s Winners:The Big Bang Theory (CBS), Grey’s Anatomy (ABC), The Mentalist (CBS) -Honorable Mention:Bones (Fox), CSI (CBS), The Office (NBC), Private Practice (ABC) -Yesterday’s Losers (excluding repeats):Community (NBC), 30 Rock (NBC), Fringe (Fox), Nikita (CW), Outsourced (NBC), The Apprentice (NBC) ---------- -Ratings Breakdown:CBS dominated this eighth Thursday of the current season in the overnights, beating second-place ABC by a noticeable 33 percent. Third overall was Fox, which is on the map thanks to Bones, followed by NBC and The CW. Successfully relocated The Big Bang Theory on CBS remains a standout, with a very dominant 8.9 rating/14 share at 8 p.m. Personally speaking, the producers need to make the outstanding Mayim Bialik as Amy Farrah Fowler a series regular. Although lead-out $#*! My Dad Says (6.4/10) also won the 8:30 p.m. half-hour, retention out of The Big Bang Theory was only 72 percent and this was its second-lowest rated performance to-date. Here is the eight-week overnight track for $#*! My Dad Says: $#*! My Dad Says (CBS) 9/23/10: 7.7/12 9/20/10: 6.7/1110/07/10: 6.3/1010/14/10: 6.6/1010/21/10: 7.0/1110/28/10: 6.8/1111/04/10: 7.0/1111/11/10: 6.4/10 Next on CBS was veteran CSI at a second-place 8.5/13 at 9 p.m., which will likely finish third among adults 18-49 behind Grey’s Anatomy and The Office, followed by The Mentalist at a dominant 9.0/15 at 10 p.m. Although The Mentalist was the highest rated show of the evening in the overnights, competing Private Practice on ABC (#2: 6.8/11) is likely to win the time period among adults 18-49. Compared to one year earlier (CSI: 10.5/17, The Mentalist: 10.3/18 on Nov. 12, 2009), CSI and The Mentalist dipped by 19 percent and 13 percent, respectively, in the overnights. ABC’s weak Thursday link, of course, is the 8 p.m. hour, with another repeat installment of Grey’s Anatomy at a fourth-place 3.2/ 5. The original airing of Grey’s Anatomy finished first at 9 p.m., with an 8.9/14 (six percent above one year earlier), followed by aforementioned Private Practice at a second-place 6.8/11 at 10 p.m. Since Private Practice is poised for demo victory, consider its overnight delivery worthy of “honorable mention.” Next was Fox care of underrated Bones (#2: 5.9/ 9), which does not get the attention it deserves, followed by lackluster Fringe at a fourth-place 3.2/ 5 in the overnights at 9 p.m. Even when the DVR usage is factored in, Fringe is still a “loser” from a ratings perspective. Over at NBC, there was nothing unusual to report with its line-up of sophomore Community (#3: 3.2/ 5), relocated 30 Rock (#3: 3.8/ 6), demo-friendly The Office (#3: 4.9/ 7), recent entry Outsourced (#3: 3.5/ 5) and failing The Apprentice (#3: 3.0/ 5), which is not all that endearing seeing already out of work people being fired. The Office, as always, will resonate among adults 18-49, but lead-out Outsourced will likely lose too much of the demo to get off the loser’s list. Here is the eight-week overnight track for Outsourced: Outsourced (NBC) 9/23/10: 5.0/ 8 9/20/10: 4.1/ 610/07/10: 3.8/ 610/14/10: 3.8/ 610/21/10: 3.5/ 510/28/10: 3.9/ 611/04/10: 3.7/ 611/11/10: 3.5/ 5 Although CW favorite The Vampire Diaries remained just that at a 2.6/ 4 at 8 p.m. (#5), freshman Nikita (#5: 1.6/ 2) dipped by 38 percent at 9 p.m. Source: Nielsen Media Research data (R = repeat)_____________________________________________________________________________ Ratings Box:What’s Hot/What’s Not -Conan – Day 3:Day three of TBS late night talker Conan, hosted by Conan O’Brien and featuring guests Jon Hamm, Carlyne Yi and Fistful or Mercy, averaged 2.72 million viewers overall, with 1.85 million adults 18-49 and 1.15 million adults 18-34 on Wednesday, Nov. 10. Comparably, this was only slightly below Tuesday’s telecast, a very good sign with the three-day tracking as follows: Conan (TBS) Monday 11/09/10 Viewers: 4.16 million, A18-49: 3.28 million, A18-34: 2.45 million Tuesday 11/10/10Viewers: 2.81 million, A18-49: 2.13 million, A18-34: 1.41 million Wednesday 11/10/10Viewers: 2.72 million, A18-49: 1.85 million, A18-34: 1.15 million The year-ago occupant, Lopez Tonight, averaged 910,000 viewers for the 2009-10 season, with 558,000 adults 18-49 and 315,000 adults 18-34. Conan to-doubt, no doubt, is a huge improvement. ---------- -New Series Report Card:Based on Live Plus Same Day ratings, here are the results (in order of total viewers) for the freshman Wednesday class: NBC’s Undercovers and Law & Order: Los Angeles and Hellcats on The CW. ABC’s Better with You and The Whole Truth were pre-empted for The 44th Annual CMA Awards.The Defenders (CBS) – Wed. 10 p.m.Viewers: 8.40 million (#2), A18-49: 1.8/ 5 (#2)Grade: C Opposite The 44th Annual CMA Awards on ABC (Viewers: 16.49 million; A18-49: 4.7 rating/13 share from 8-11 p.m.), The Defenders dipped to a series low. Retention out of lead-in Criminal Minds (Viewers: 12.56 million; A18-49: 3.1/ 8 at 9 p.m.) was typically modest at 67 percent in total viewers and 58 percent among adults 18-49.-----Law & Order: Los Angeles (NBC) – Wed. 10 p.m.Viewers: 6.80 million (#3), A18-49: 1.7/ 5 (#3) Grade: C- LOLA was also negatively impacted by The CMA Awards on ABC. But retention out of Law & Order: SVU (Viewers: 7.18 million; A18-49: 2.0/ 5 at 9 p.m.) was still on the mark at 95 percent in total viewers and 85 percent among adults 18-49. -----Undercovers (NBC) – Wed. 8 p.m.Viewers: 5.13 million (#4), A18-49: 1.2/ 4 (#4t) Grade: F The fifth official casualty of the 2010-11 season. ----- Hellcats (CW) – Wed. 9 p.m.Viewers: 1.92 million (#5), A18-49: 0.9/ 2 (#5) Grade: C- Retention out of America’s Next Top Model this week (Viewers: 2.69 million; A18-49: 1.2/ 4 at 8 p.m.) was 71 percent in total viewers and 75 percent among adults 18-49. Could be better, but could also be worse. --------------- -Final Wednesday Nationals:What follows are the overall results for this eighth Wednesday of the new TV season, Nov. 10. Total Viewers:ABC: 16.49 million, CBS: 10.75, NBC: 6.37, Fox: 5.70, CW: 2.31 Adults 18-49:ABC: 4.7 rating/13 share, CBS: 2.7/ 8, Fox: 2.6/ 7, NBC: 1.6/ 5, CW: 1.1/ 3 Source: Nielsen Media Research data_______________________________________________________________________________ On the Air This Weekend:Prime-Time Programming Options Friday 11/12/10 ABC: 8:00 p.m. Supernanny 9:00 p.m. Primetime: What Would You Do?10:00 p.m. 20/20 CBS: 8:00 p.m. Medium 9:00 p.m. CSI: NY 10:00 p.m. Blue Bloods NBC: 8:00 p.m. School Pride 9:00 p.m. Dateline (two hours) Fox: 8:00 p.m. House (R) 9:00 p.m. The Good Guys CW: 8:00 p.m. Smallville 9:00 p.m. Supernatural --------------- Saturday 11/13/10 ABC: 8:00 p.m. Saturday Night Football CBS: 8:00 p.m. The Mentalist (R) 9:00 p.m. Hawaii Five-O (R) 10:00 p.m. 48 Hours Mystery NBC: 8:00 p.m. Outlaw (series finale) 9:00 p.m. Law & Order: Los Angeles (R)10:00 p.m. Law & Order: SVU (R) Fox: 8:00 p.m. Cops (original and repeat) 8:30 p.m. America’s Most Wanted Of Note on Cable:-The stage production of Love Me or Leave Me (GMC, 7 p.m. ET)A troubled teen (Angela Evans) who abandons her fraternal twin infants, leaving her mother (Shirley Murdock) to raise them, returns 25 years later to reclaim her place in their hearts. But will she be accepted? --------------- Sunday 11/14/10 ABC: 7:00 p.m. America’s Funniest Home Videos 8:00 p.m. Extreme Makeover: Home Edition 9:00 p.m. Desperate Housewives 10:00 p.m. Brothers & Sisters CBS: 7:00 p.m. 60 Minutes 8:00 p.m. The Amazing Race 9:00 p.m. Undercover Boss10:00 p.m. CSI: Miami NBC: 7:00 p.m. Football Night in America 8:30 p.m. Sunday Night Football: New England Patriots at Pittsburgh Steelers Fox: 7:00 p.m. NFL Football 7:30 p.m. The OT 8:00 p.m. The Simpsons 8:30 p.m. The Cleveland Show 9:00 p.m. Family Guy 9:30 p.m. American Dad ________________________________________________________________________ TV Tidbits:Notes of Interest -More The Simpsons:Fox’s animated The Simpsons has been officially renewed for the 2011-12 season, which will take the never-ending animated sitcom over the 500-episode mark. -AMC Cancels Rubicon:Freshman AMC drama Rubicon, which concluded the season on Oct. 17, will not be returning for a second season. Said AMC: "This was not an easy decision, but we are grateful to have had the opportunity to work with such a talented, dedicated team". -Fox’s Running Wilde on Hold:Struggling freshman Fox sitcom Running Wilde has been benched for the remained of the November sweep, with repeats of lead-in Raising Hope scheduled to fill the Tuesday 9:30 p.m. half-hour on Nov. 16 and Nov. 23. Tuesday’s installment of Running Wilde sunk to a series-low 2.83 million viewers with a mere 1.3 rating/3 share among adults 18-49 on Nov. 9. Comparably, retention out of Raising Hope (Viewers: 5.77 million; A18-49: 2.5/ 7 at 9 p.m.) was just 49 percent in total viewers and 52 percent in the demo. -Coming Up on Disney XD:Disney XD has ordered a live action comedy with a working title of Wasabi Warriors, which features a loveable group of young misfits at a martial arts academy. The multi-camera half-hour will begin production in January for a 2011 premiere. -Hot in Cleveland Beefs Up Guest Roster:Season two of TV Land sitcom Hot in Cleveland, which returns on Wednesday, Jan. 19 at 10 p.m. ET, will feature guest stars Bonnie Franklin, Melanie Griffith, Illeana Douglas, Wayne Knight, John Schneider, Sherri Shepherd, Jack Wagner and the previously announced Mary Tyler Moore, who will appear in the season premiere. Bonnie Franklin and Valerie Bertinelli, of course, were mother and daughter on One Day at a Time and this is the first time the two will appear together in 26 years. All together now… This is it. This is it. This is life, the one you get So go and have a ball. This is it. This is it Straight ahead and rest assured You can’t be sure at all. So while you’re here enjoy the view Keep on doing what you do So hold on tight we'll muddle through One day at a time, One day at a time. So up on your feet. Up on your feet Somewhere there’s music playing. Don’t you worry none We’ll just take it like it comes. One day at a time, one day at a time. One day at a time, one day at a time. One day at a time, one day at a time. One day at a time, one day at a time. ________________________________________________________________________ TV Trivia Time:Ohhhhh…Rob! Which one of the following fashion trends did Mary Tyler Moore as Laura Petrie on The Dick Van Dyke Show ignite? a) Bell-bottomed jeansb) Capri pantsc) Pill box hats d) Poodle skirtse) Tie-died shirts The answer to yesterday’s question… We all remember Angela Lansbury as kindly sleuth Jessica Fletcher on long-running detective drama Murder, She Wrote. But who was the first choice for the role? a) Jean Stapletonb) Loretta Swit c) Brenda Vaccaro d) Nancy Walker e) Jessica Walter Is: a) Jean Stapleton. Can you imagine that “Dingbat” as Jessica Fletcher? -Current kudos goes to:Joanne Albrecht, Steve Albright, Gerry Bixenspan, Kimay Bloch, Barbara Bloomfield, Larry Collins, Tom Condosta, Audrey Davis, Andy Ehlen, John Ferlazzo, Jerry Gibbons, Maureen Goldman, Ed Griffis, Michelle Harrington, Ken Hommel, Bob Ingersoll, Deb Kainer, Tom Kilgallon, Steven Kurtzer, Stephen LaRue, Steven Lewis, Melinda Lujan, Patty Lynch, Kathy McClung, Sean Merriweather, Bill Nuss, Jimmy Pennington, Alan Perris, Alex Petrilli, Jr., Greg Phelan, David Primuth, Colleen Roth, David Shearer, Michelle Stanton, Julie Stowell, Joe Swaney, Ronnie Tallant, Don Webb, Ted Zawislak

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CBS Wins Thursday Overnights

Marc Berman

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