CBS Wins Monday Overnights; Lackluster NBC

THE PROGRAMMING INSIDER

Tuesday, February 3, 2009

 
Prime-Time Metered Market Monday Ratings:

CBS Wins; Lackluster Revamped NBC

 
Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:

Prime-Time Programming Options

 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:

Remember Little Earl?

_______________________________________________________________________
 
Prime-Time Metered Market Monday Ratings:

CBS Wins; Lackluster Revamped NBC

 
Monday 2/02/09
 

              HH
          Rtg/Shr

CBS 10.7/17
NBC   7.0/11
ABC   4.9/ 8
Fox     3.4/ 5
CW     1.8/ 3
 
———-
 

Note: Year-to-year overnight comparisons were not available.  

 
———-
 

Note: The fast affiliate results for Tuesday will be posted at PIFeedback by 12 p.m. ET (if there are no further delays). Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, Feb. 2, 2009.   

 
———-
 
-Yesterday’s Winners:

House (Fox), The Big Bang Theory (CBS), Two and a Half Men (CBS), 24 (Fox), CSI: Miami (CBS)

 
-Way Up This Season:

The Bachelor (ABC) – for more, see Ratings Box below

 
-Disappointing:
Heroes (NBC), Medium (NBC)
 

-Yesterday’s Losers (Excluding Repeats):

Worst Week (CBS), True Beauty (ABC)

 
———-
 
-Ratings Breakdown:

CBS led this first Monday in February in the overnights with its combination of The Big Bang Theory (#2: 6.5 rating/10 share), How I Met Your Mother (#3: 6.1/ 9), Two and a Half Men (#1: 9.8/14), soon-to-conclude Worst Week (#3: 6.3/ 9) and CSI: Miami (#1: 10.1/17). Keep in mind that overnight results in the 6-range for The Big Bang Theory and How I Met Your Mother are likely to result in solid performances among adults 18-49. Worst Week, meanwhile, concludes next Monday.

 

Fox finished a very comfortable second in the overnights with its combination of House (#1: 8.4/13) and 24 (#2: 6.5/10). And they could be enough for Fox to win the evening among adults 18-49.

 

Next was ABC with another two-hour installment of ratings-improved The Bachelor (6.3/ 9 from 8-10 p.m.) and disappointing True Beauty (#3: 4.0/ 7 at 10 p.m.), which held only 57 percent of the 9:30 p.m. portion of The Bachelor (7.0/10).

 

NBC opened its revamped Monday fourth overall in the overnights with its line-up of the return of Chuck (#4: 5.1/ 8), the return of Heroes (#4: 5.2/ 8), and the season-premiere of Medium (#2: 5.9/10). While I will reserve final judgment until the national ratings are released, the biggest disappointment of course is Heroes. A low-5 in the overnights for Chuck is not so bad, but for Heroes it is a huge decline.

 

The CW capped off Monday with the compatible Gossip Girl (#5: 2.0/ 3) and One Tree Hill (#5: 1.9/ 3), which always manage to deliver among the target young female audience.

 

Source: Nielsen Media Research data

____________________________________________________________________________
 

Ratings Box:

What’s Hot/What’s Not

 

-Final Ratings for Super Bowl XLIII on NBC:

The Arizona vs. Pittsburgh match-up on NBC’s coverage of Super Bowl XLIII on Sunday, Feb. 1 averaged a whopping 95.4 million viewers — just 2.1 million below the 97.5 million who tuned in for the New York Giants versus the New England Patriots one year earlier. Comparably, that makes this the second most-watched Super Bowl telecast ever and third most-watched broadcast in television history (behind the MASH finale on CBS in 1983 and Super Bowl XLII on Fox). NBC is estimating that 147 million tuned in at some point for the game. 

 

Here are the five most-watched Super Bowl telecasts (Based on average viewers):

1. Super Bowl XLII – Fox (2008): 97.5 million

2. Super Bowl XLIII – NBC (2009): 95.4 million

3. Super Bowl XXX – NBC (1996): 94.1 million

4. Super Bowl XLI – CBS (2007): 93.2 million

5. Super Bowl XXVII – NBC (1993): 91.0

 

-Super Bowl Boost for NBC’s The Office:

As expected, airing out of Super Bowl XLIII on Sunday, Feb. 1 lifted NBC’s critically acclaimed The Office to a new ratings’ high. The one-hour installment averaged 22.0 million viewers and a 10.6 rating among adults 18-49 from 10:40-11:40 p.m., according to the time zone-adjusted fast national ratings. Comparably, this was the largest audience for any NBC entertainment telecast since ER on May 13, 2004. The Office also rose to a 12.5 rating among adults 18-34 — the top-rated entertainment telecast of the season in that demographic.