CBS Wins Monday Overnights

THE PROGRAMMING INSIDER

Tuesday, July 7, 2009

 

Prime-Time Metered Market Monday Ratings:

CBS Wins; 69 Percent of the Line-Up in Repeats

 
Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:

Prime-Time Programming Options

 
TV Tidbits:
Notes of Interest
 

TV Trivia Time:

Small Screen Presidents

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CBS Wins; 69 Percent of the Line-Up in Repeats

 
Monday 7/06/09
 

              HH
          Rtg/Shr

CBS    5.1/ 9
ABC   4.0/ 7
NBC   3.8/ 6
Fox     2.6/ 4
CW     0.5/ 1
 
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-Percent Change From the Year-Ago Evening (Monday, July 7, 2008):

NBC: + 9, CBS: + 4, ABC: -39, CW: -50, Fox: -52

 
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Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, July 6, 2009.   

 
 
-Ratings Breakdown:

CBS continued its Monday overnight winning streak, with a noticeable 27 percent advantage over second-place ABC. Third in the metered markets was NBC, followed by Fox and almost invisible The CW.

 

CBS was in all repeats with its regularly scheduled line-up of How I Met Your Mother (#2: 3.6 rating/6 share), Rules of Engagement (#2: 3.7/ 6), Two and a Half Men (#1: 6.2/10), The Big Bang Theory (#1: 5.3/ 9) and CSI: Miami (#1: 5.9/10). As I have said countless times (I am a Virgo…we repeat ourselves constantly), moving The Big Bang Theory to 9:30 p.m. will give the Emmy worthy sitcom a definite boost. But it was already fine opening the evening, How I Met Your Mother is not strong enough to anchor it, and upcoming 8:30 p.m. occupant Accidentally On Purpose looks like a generic bore. In other words: CBS should have left Big Bang at 8 p.m. and found a new comedy worthy of the protected 9:30 p.m. slot.

 

ABC has a typical summer Monday with its non-scripted combination of The Bachelorette (4.6/ 8 from 8-10 p.m.), which built in every half-hour, and sophomore dud Here Come the Newlyweds (#3: 2.8/ 5 at 10 p.m.). Take a look at the half-hour breakdown for The Bachelorette:

 

The Bachelorette (ABC)

8:00 p.m.: 4.3/ 8 (#1)

8:30 p.m.: 4.5/ 8 (#1)

9:00 p.m.: 4.6/ 8 (#2)

9:30 p.m.: 5.0/ 8 (#2)

 

NBC aired repeats of Law & Order (#3: 3.4/ 6) and Law & Order: Criminal Intent (#3, 3.9/ 6) from 8-10 p.m., followed by Dateline at a second-place 4.1/ 7 in the overnights. NBC’s fortunes on Monday are unlikely to improve next season with fading Heroes moving into the 8 p.m. anchor spot.

 

Elsewhere, Fox finished a distant fourth as a result of encore telecasts of House (#4: 2.8/ 5) and Lie to Me (#4: 2.5/ 4). And The CW officially flipped its encore combination of One Tree Hill (#5: 0.7/ 1) and Gossip Girl (#5: 0.5/ 1), which did not bode well for sophomore Gossip Girl. 

 

To keep you interested, here is the upcoming Monday schedule for next fall. 

 
ABC
 8:00 p.m. Dancing With the Stars (two hours)
10:00 p.m. Castle
 
CBS
 8:00 p.m. How I Met Your Mother (new time)
 8:30 p.m. Accidentally on Purpose (new)
 9:00 p.m. Two and a Half Men
 9:30 p.m. The Big Bang Theory (new time)
10:00 p.m. CSI: Miami
 
NBC
 8:00 p.m. Heroes (new time)
 9:00 p.m. Trauma (new)

10:00 p.m. The Jay Leno Show (new)

 
Fox
 8:00 p.m. House
 9:00 p.m. Lie to Me (new day)
 
CW
 8:00 p.m. One Tree Hill (new time)
 9:00 p.m. Gossip Girl (new time)
 

Source: Nielsen Media Research data

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Ratings Box:

What’s Hot/What’s Not

 

-iCarly Dominates in Second Quarter:

Nickelodeon blockbuster iCarly finished second quarter 2009 at the head of the class in all of television (broadcast and cable) among kids 6-11 (1.66 million) and tweens 9-14 (1.49 million). It was also cable’s most-watched kids’ program in total viewers (3.98 million), and the No. 1 live action series based on kids 2-11 (2.17 million). Year to-date, iCarly leads the pack of kids-driven programs in total viewers, kids 2-11, kids 6-11 and teens 9-14.