CBS Wins Friday; Overnights Delayed on Sunday

THE PROGRAMMING INSIDER

Monday, March 14, 2011

 
Primetime Ratings:

Friday and Saturday Results

 

Ratings Box:

What’s Hot/What’s Not
 

On the Air Tonight:

Prime-Time Programming Options

 

TV Tidbits:

Notes of Interest  
 

TV Trivia Time:

A Classic Theme Song

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Prime-Time Ratings:

Friday and Saturday Results

 
Friday 3/11/11

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

CBS    6.5/12

NBC   3.8/ 7
ABC   2.9/ 5
Fox     2.3/ 4
CW     0.9/ 2
 

CBS: 10.60 million, NBC: 5.81, ABC: 4.74, Fox: 3.95, CW: 1.44

 

-Adults 18-49:

CBS: 1.8 rating/6 share, Fox: 1.6/ 5, NBC: 1.4/ 5, ABC: 1.4/ 4, CW: 0.5/ 2

  
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.

 
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-Friday’s Winners:

CSI: NY (CBS), Blue Bloods (CBS)

 

-Friday’s Losers (excluding repeats):
Supernanny (ABC), Primetime: What Would You Do? (ABC), Fringe (Fox)

 
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-Ratings Breakdown:

CBS led the struggling Friday troops, beating the No. 2 network (NBC in total viewers, Fox in adults 18-49) by 4.79 million viewers and 0.2 rating points among adults 18-49. But winning the night with under a 2-rating in the demo is not what you would call impressive.

 

In what could be series-finale news, CBS’ relocated The Defenders signed-off with a dominant 9.03 million viewers and a second-place 1.5 rating/5 share among adults 18-49 at 8 p.m. On another network, this could have been a series worth renewing. But since CBS has so few holes to fill, The Defenders is considered a goner.

 

Next on CBS was CSI: NY (Viewers: #1, 11.04 million; A18-49: #1, 2.0/ 6 at 9 p.m.), which is also a question mark to return if CBS decides to trim the CSI franchise, followed by Blue Bloods (Viewers: #1, 11.75 million; A18-49: #1t, 1.9/ 6 at 10 p.m.). Count on freshman Blue Bloods returning next season.

 

NBC opened the evening with a repeat of already renewed Who Do You Think You Are? (Viewers: #4, 3.94 million; A18-49: #4, 0.9/ 3 at 8 p.m.), followed by two-hours of Dateline at 6.74 million viewers and a 1.7/ 5 among adults 18-49 from 9-11 p.m. Here is the half-hour breakdown:

 
Dateline (NBC)

 9:00 p.m. – Viewers: 6.32 million (#2), A18-49: 1.4/ 4 (#3t)

 9:30 p.m. – Viewers: 6.43 million (#2), A18-49: 1.5/ 5 (#2t)

10:00 p.m. – Viewers: 7.00 million (#2), A18-49: 1.9/ 6 (#1t)

10:30 p.m. – Viewers: 7.23 million (#2), A18-49: 1.9/ 6 (#2t)

 

Fox populated this second Friday in March with uneventful Kitchen Nightmares (Viewers: #2, 4.13 million; A18-49: #1, 1.7/ 6 at 8 p.m.), and relocated Fringe, which dipped to a season-low 3.76 million viewers (#4) and a 1.5/ 5 among adults 18-49 (#2) at 9 p.m. Given the networks are currently preparing the blueprints for next season, now is not the time to dip to a below-average performance.

 

Elsewhere, ABC aired Supernanny (Viewers: #3, 4.01 million; A18-49: #3, 1.4/ 4), which officially concludes next week, Primetime: What Would You Do? (Viewers: #3, 4.35 million; A18-49: #3t, 1.4/ 4) and 20/20 (Viewers: #3, 5.88 million; A18-49: #3, 1.6/ 5). And The CW capped off the evening with repeats of Smallville (Viewers: #5, 1.56 million; A18-49: #5, 0.5/ 2) and Supernatural (Viewers: #5, 1.32 million; A18-49: #5, 0.5/ 2). 

 

Source: Nielsen Media Research data (R = repeat)

 
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Saturday 3/12/11

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

CBS   3.3/ 6

Fox    3.0/ 6
NBC 2.9/ 5
ABC 1.8/ 3
 

-Total Viewers:

CBS: 4.89 million, Fox: 4.88, NBC: 4.31, ABC: 2.90