CBS Wins First Thursday of New Season; More Mixed Freshman Series Results

Friday, September 24, 2010
Prime-Time Metered Market Thursday Ratings:
Ratings Box:
What’s Hot/What’s Not

On the Air This Weekend:
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TV Tidbits:
Notes of Interest
TV Trivia Time:

Live From New York…It’s Saturday Night Live!



CW   2.3/ 4

-Percent Change From the Year-Ago Evening (Thursday, September 24, 2009):

Fox: +15, NBC: +11, CW: +10, CBS: + 9, ABC: -24,

The Big Bang Theory (CBS), $#*! My Dad Says (CBS), Bones (Fox), Grey’s Anatomy (ABC), CSI (CBS), The Office (NBC), The Mentalist (CBS)

-Very Respectable Sampling:

Outsourced (NBC)

-Perfect Combination:

The Vampire Diaries and Nikita on The CW

-Yesterday’s Losers (excluding repeats):

My Generation (ABC), Community (NBC), The Apprentice (NBC)

CBS won this first Thursday (and fourth night overall) of the new TV season, with an overnight advantage of a healthy 38 percent over second-place ABC. But this does not necessarily mean CBS will win the evening among adults 18-49. It could be a race to the finish line. Third overall was Fox, followed by NBC and The CW.

CBS opened the evening on a winning note, with the season four premiere of relocated The Big Bang Theory at a 9.2 rating/15 share at 8 p.m. Comparably, this was an increase of 23 percent from Big Bang’s year-ago season-opener (7.5/11 on Sept. 21, 2009), when it aired out of Two and a Half Men on Monday. Considering the Eye net has not aired a comedy in this time period in 45 years, bravo to Penny and the gang of geeks. Leading out of The Big Bang Theory was the series-premiere of $#*! My Dad Says at an also dominant 7.7/12 at 8:30 p.m. While the William Shatner comedy did lose 16 percent from The Big Bang Theory, this is still solid sampling. Together, The Big Bang Theory and $#*! My Dad Says, on average, outdelivered year-ago occupant Survivor: Samoa (6.0/10 on Sept. 24, 2009) by 41 percent.

At 9 p.m., the 11th season-premiere of CSI (remember when I said time flies yesterday?) finished a very second behind Grey’s Anatomy in the overnights, with a 9.6/15. And it will certainly not win the time period among adults 18-49. But CSI did built from $#*! My Dad Says by 25 percent and it was only off by three percent from one year earlier. Season three of lead-out The Mentalist was the top-rated show of the evening in the overnights, with a 10.2/17 at 10 p.m. One year earlier, The Mentalist kicked-off with a 10.0/16 on Sept. 24, 2009.

ABC got off to a sour note last night, with the series-premiere of relationship drama My Generation at a fourth-place 3.9/ 6 in the overnights at 8 p.m. Comparably, this was a loss of a whopping 49 percent from the launch of failed action/adventure FlashForward on the year-ago evening (7.6/13 on Sept. 24, 2009). The alphabet net was back on the overnight map with the seventh season-premiere of Grey’s Anatomy at a dominant 10.0/15 at 9 p.m. — 156 percent above lead-in My Generation and on par with one year earlier. Next on ABC was the season four premiere of spin-off Private Practice at a second-place 6.4/11 at 10 p.m. While Private Practice did trail CBS’ The Mentalist by 37 percent, the variation demographically will be much closer (and Private Practice could ultimately win the hour among adults 18-49).

Over at Fox, old faithful crime solver Bones remained just that, with the season six opener at a very comfortable (and second place) 6.8/11 in the overnights from 8-9 p.m. Next on Fox was the third season launch of Fringe at a fourth-place 3.9/ 6 in the highly competitive 9 p.m. hour. While that may not sound like much, Fringe did build by eight percent from one year earlier (3.6/ 6 on Sept. 24, 2009).