CBS Wins Atypical Tuesday

Wednesday, December 2, 2009
Prime-Time Metered Market Tuesday Ratings:

CBS Wins This Atypical Evening

Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:

 A Live Sitcom

Prime-Time Metered Market Tuesday Ratings:

CBS Wins This Atypical Evening  

Tuesday 12.01/09


CBS   7.2/11
NBC   5.8/ 9
ABC   4.0/ 6
Fox     3.4/ 5
CW    1.3/ 2

-Note: Year-to-year overnight comparisons are excluded due to President Obama’s speech last night.

-Yesterday’s Winners:

NCIS R (CBS), The Biggest Loser (NBC)

-Yesterday’s Losers:

90210 (CW), So You Think You Can Dance (Fox), Scrubs (ABC), Melrose Place (CW), The Forgotten (ABC)

-Ratings Breakdown:

Note: All results from last night are approximate because of President Obama’s address to the country about Afghanistan. Airing for approximately 30 minutes, the speech fared in the overnights as follows on the Big 4 networks:

8-8:30 p.m. – Presidential Address
ABC: 5.9/10
CBS: 5.7/ 9
NBC: 5.7/ 9
Fox: 2.4/ 4

In total, that was an estimated 19.7 rating/32 share for President Obama in the 8 p.m. half-hour. Normally in third-place, CBS probably benefited from the fans of NCIS heading to the network at 8 p.m. in anticipation of the drama. 


ABC and NBC aired a half-hour news analysis in the 8:30 p.m. half-hour, which fared as follows:

News Analysis
NBC: 5.2/ 8
ABC: 4.9/ 8

CBS’ combination of a news analysis and the beginning of an NCIS repeat ranked first at 8:30 p.m., with a 7.6/12 in the overnights. Fox aired the first half-hour of So You Think You Can Dance (#4: 3.6/ 6), while The CW ran 90210 as planned from 8-9 p.m. (1.5/ 2). Despite the absence of competitive entertainment programming, 90210 did not benefit.


Top-rated overnight honors in the 9 p.m. hour went to CBS, with the aforementioned NCIS encore at an estimated 9.3/15. The last minute scheduling of a Two and a Half Men repeat at 9:30 p.m. did not air on the East Coast. CBS closed the night with annual special The Victoria’s Secret Fashion Show at a second-place 5.6/ 9 at 10 p.m. One year earlier, The Victoria’s Secret Fashion Show averaged an almost duplicate 5.8/ 9 on Wednesday, Dec. 3, also at 10 p.m.


Over at NBC, the two-hour later edition of The Biggest Loser was above-average at a 6.0/10 from 9-11 p.m., with the half-hour breakdown as follows:

The Biggest Loser (NBC)
9:00 p.m.: 5.6/ 9 (#2)
9:30 p.m.: 5.8/ 9 (#2)
10:00 p.m.: 6.2/10 (#1)
10:30 p.m.: 6.3/11 (#1)

Needless to say, the 10-11 p.m. portion of The Biggest Loser was a vast improvement over regularly scheduled The Jay Leno Show, which was pre-empted last night. 


In season-premiere news, the unnecessary two-episode return of ABC’s retooled Scrubs bombed as expected, with a fourth-place finish in both half-hours. Take a look:

Scrubs (ABC)
9:00 p.m.: 3.0/ 5 (#4)
9:30 p.m.: 2.8/ 4 (#4)

Someone should have told the producers of Scrubs eight years ago that obnoxious Dr. Cox is not an audience grabber. Scrubs led into rickety drama The Forgotten, which lived up to its title last night with a last-place 3.6/ 6 in the overnights at 10 p.m.


Moving to Fox, aforementioned So You Think You Can Dance averaged an approximate 3.7/ 6 in the overnights from 8:30-10:30 p.m. Take a look at the half-hour breakdown:

So You Think You Can Dance (Fox)
8:30 p.m.: 3.6/ 6 (#4)
9:00 p.m.: 3.6/ 6 (#3)
9:30 p.m.: 3.7/ 6 (#3)
10:00 p.m.: 4.0/ 6 (#3)

As I say every week, So You Think You Can Dance belongs in the summer only. 


Rounding off the evening was The CW’s failing Melrose Place at a mere 1.1/ 2 in the overnights from 9-10 p.m. Not even the return of Heather Locklear can save this sinking ship.


Source: Nielsen Media Research data (R = repeat)