Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
The 2018-19 TV season is winding down, but CBS still has one last scheduling wrinkle up its sleeve. The network has embraced an unusual approach to its new limited series The Red Line which it will air in two-hour installments across four consecutive Sundays, beginning April 28 at 8 p.m.
While broadcast networks often air back-to-back episodes of a comedy to fill an hour, it’s rare for them to devote two hours to a weekly series aside from season premieres or season finales.
But
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in