Four days into the 2011 NCAA Division I Men’s Basketball Tournament, CBS Sports and Turner Sports are reporting the best overall average ratings to date in 20 years, with a 5.1 rating/12 share in households, according to Nielsen Media Research data. Comparably, coverage on CBS, TBS, TNT and truTV (based on a weighted average) is up by 11 percent to date from CBS alone one year earlier. Total viewers (7.83 million) have increased by 12 percent.
Coverage on the four platforms on Saturday, March 19 scored a 5.9/14
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