CBS’ Tuesday Juggernaut Continues

Wednesday, September 30, 2009
Prime-Time Metered Market Tuesday Ratings:
National Ratings in Prime-Time:

Week of September 21, 2009

Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:
Marie’s Kin  
Prime-Time Metered Market Tuesday Ratings:
CBS Dominates in Every Half Hour
Tuesday 9/29/09


CBS 11.2/18
ABC 5.6/ 9
NBC 4.9/ 8
Fox    3.5/ 6
CW    1.3/ 2

-Percent Change From the Year-Ago Evening (Tuesday, September 30, 2008):

CBS: + 8, ABC: – 5, NBC: -14, CW: -41, ABC: -53
-Yesterday’s Winners:

NCIS (CBS), NCIS: Los Angeles (CBS), Dancing With the Stars (ABC), The Good Wife (CBS)

The Forgotten (ABC), The Jay Leno Show (NBC)
-Yesterday’s Losers:

Shark Tank (ABC), 90210 (CW), So You Think You Can Dance (Fox), Melrose Place (CW)

-Ratings Breakdown:

Led by the NCIS juggernaut, CBS finished first in the overnights on this second Tuesday of the 2009-10 season, beating second-place ABC by a considerable 50 percent. Third overall was NBC, followed by Fox and distant The CW.


CBS blockbuster NCIS, which was the most-watched show in premiere week, remained just that with a dominant 12.6 rating/20 share in the overnights at 8 p.m. That led into week two of spin-off NCIS: Los Angeles at a first-place 11.2/18 at 9 p.m. Comparably, NCIS: Los Angeles was right on par with it’s week-ago debut (11.4/18 on Sept. 22), with 87 percent retention out of the 8:30 p.m. portion of lead-in NCIS (12.9/20). No…it does not get much better than that. CBS’ overnight leadership continued at 10 p.m. care of week two of drama The Good Wife at a healthy 9.8/17. One week earlier, The Good Wife kicked-off with an almost identical 10.1/17. Although I was personally concerned when CBS moved former Tuesday occupant The Mentalist to Thursday and canceled lead-out Without a Trace, there was obviously no need to worry.


Distant second-place ABC got off to a sluggish start with time period warmer Shark Tank at a fourth-place 3.4/ 5 at 8 p.m. Don’t forget, of course, that the upcoming remake of V is stepping into the time period on Nov. 3. At 9 p.m., the live Dancing With the Stars Results Show perked up to a second-place 8.5/13 in the overnights. As predicted, wooden Kathy Ireland was the latest celebrity to be sent packing. Week two of 10 p.m. ABC drama The Forgotten took a hit, however, with a distant second-place 5.0/ 8 and retention of only 57 percent out of the 9:30 p.m. portion of Dancing With the Stars. Comparably, The Forgotten (which could ultimately be the perfect title for this series) dipped by 18 percent from it’s week-ago series-opener (6.1/10 on Sept. 22). 


Next up was NBC with another two-hour edition of feel-good The Biggest Loser (5.1/ 8), which built in every half-hour and is always on the map among adults 18-49, and the third Tuesday edition of The Jay Leno Show (#3: 4.7/ 8). As predicted, Leno has its best shot of generating interest out of The Biggest Loser on Tuesday. Take a look at the half-hour breakdown for The Biggest Loser:

The Biggest Loser (NBC)
8:00 p.m.: 4.3/ 7 (#2)
8:30 p.m.: 4.7/ 7 (#2)
9:00 p.m.: 5.3/ 8 (#3)
9:30 p.m.: 5.9/ 9 (#3)

Fourth overall in the metered markets was Fox with its combination of Hell’s Kitchen (#3: 3.9/ 6) and So You Think You Can Dance (#4: 3.1/ 5), which should never be allowed to air in fourth quartet again. And last, of course, was CW scripted duo 90210 (1.6/ 3) and recent failing entry Melrose Place (1.2/ 2). The upcoming return of Heather Locklear to Melrose Place cannot come soon enough. One year earlier, anchor 90210 was considerably stronger at a 2.6/ 4 in the overnights. 


Source: Nielsen Media Research data (R = repeat)