CBS’ Thursday Winning Streak Continues

Friday, November 14, 2008
CBS’ Winning Streak Continues
Ratings Box:
What’s Hot/What’s Not
On the Air This Weekend:
Prime-Time Programming Options 
TV Tidbits:
Notes of Interest
TV Trivia Time:
A Picturesque Drama
CBS’ Winning Streak Continues
Thursday 11/13/08
CBS   8.4/13
ABC 7.1/11
NBC 5.3/ 8
Fox    3.5/ 5
CW    2.5/ 4
NBC: no change, CW: – 7, ABC: -12, CBS: -21, Fox: -27
Note: The fast affiliate results for Thursday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Thursday, November 13, 2008.   
-Yesterday’s Winners:
Survivor: Gabon (CBS), CSI (CBS), Grey’s Anatomy (ABC), ER (NBC)
-Yesterday’s Losers (excluding repeats):
My Name is Earl (NBC), Kath & Kim (NBC), Kitchen Nightmares (Fox), Life on Mars (ABC)
-Ratings Breakdown:
CBS’ Thursday winning streak continued, with a metered market advantage of 18 percent over second-place ABC. That should be enough to also keep it dominant for the evening among key adults 18-49. In the distant No. 3 spot was NBC, followed by Fox and the CW.
CBS’ veteran Survivor: Gabon is down, but not out with a dominant 6.9 rating/11 share among adults 18-49 from 8-9 p.m. One year earlier, the China edition averaged an 8.4/13. Now that Charlie is gone, it looks like Corinne the witch, deadly dull Bob and horrific Randy should all have their bags packed. 
Second in the 8 p.m. hour was ABC’s Ugly Betty (6.4/10), followed by NBC’s lackluster My Name is Earl (4.3/ 7) and the awful Kath & Kim (3.4/ 5), Fox’s uneventful Kitchen Nightmares (3.4/ 5), and the CW’s fading Smallville (2.8/ 4). Someone should tell Molly Shannon that Kath & Kim is an ongoing half-hour sitcom, not a sketch on Saturday Night Live.
Once again, CBS’ CSI led the 9 p.m. hour in the overnights, with a 10.9/17. Second was Grey’s Anatomy on ABC (9.4/15), which will be more than enough to win the hour among adults 18-49, followed by NBC’s The Office (4.8/ 7) and 30 Rock (4.7/ 7), another installment of bland Kitchen Nightmares on Fox (3.7/ 6), and Supernatural on the CW (2.3/ 3). With so many other holes to worry about, Supernatural should have no trouble returning next season. Mirroring last week, expect The Office and 30 Rock to flex some muscle among adults 18-49.
First in the 10 p.m. hour was Eleventh Hour on CBS, with a 7.5/12 in the overnights. But retention out of the second half of lead-in CSI (11.2/17 at 9:30 p.m.) was just 67 percent and the year-ago occupant, Without a Trace, averaged a 10.3/17. CBS should, no doubt, be doing better here. NBC’s ER rose to an above-average 7.2/12 care of the guest appearances by former cast members Anthony Edwards, Laura Innes, Paul McCrane and Abraham Benrubi. Comparably, that was 53 percent above lead-in 30 Rock. And ABC’s Life on Mars, which is heading to Wednesday at 10 p.m. out of Lost in January, was last with a 5.5/ 9. Comparably, that put retention out of the last half of lead-in Grey’s Anatomy (9.5/15) of just 58 percent.
Source: Nielsen Media Research data
Ratings Box:
What’s Hot/What’s Not
-A Dominant View on ABC:
Based on ratings for the week of Nov. 3, ABC’s The View finished as the most-watched show in daytime in total viewers, with 4.67 million. Results on post-election day Wednesday were its best for a single telecast ever at 6.17 million. Comparably, The View outdelivered its record average from one week earlier by eight percent in total viewers. The female driven chatfest also ranked first among all daytime programs among women 18-49.  
-Nov. 2008 Ratings Update:
Midway through the November 2008 sweeps, three networks – ABC, CBS and NBC (yes, NBC!) – are sharing leadership. CBS is the most-watched network (with 470,000 more viewers than second-place ABC). ABC is first in adults 18-49 and adults 25-54. And ABC and NBC are tied for No. 1 among adults 18-34. But all three networks are down year-to-year. The biggest loser is Fox, which ranks fourth in three of the four surveyed categories (excluding adults 18-34), and is down by margins of 15 to 19 percent. Excluding a flat performance among adults 18-34, the CW has also decreased by double-digit percentages.
Here are the final national results from Thursday, Oct. 30 through Wednesday, November 12 (with percent change versus the year-ago period in parentheses):
Total Viewers:
CBS: 11.33 million (- 8 percent), ABC: 10.86 (- 5), NBC: 8.11 (- 3), Fox: 6.72 (-17), CW: 2.22 (-24)
Adults 18-49:
ABC: 3.3 rating/9 share (-11), NBC: 3.0/ 8 (- 8), CBS: 3.0/ 8 (-14), Fox: 2.7/ 7 (-16), CW: 1.0/ 3 (-17)
Adults 25-54:
ABC: 4.0/11 (- 7), CBS: 3.9/ 9 (-11), NBC: 3.4/ 8 (- 3), Fox: 2.8/ 7 (-15), CW: 0.9/ 2 (-18)
Adults 18-34:
ABC and NBC: 2.8/ 8 (-10 each). Fox: 2.6/ 7 (-19), CBS: 1.6/ 6 (-21), CW: 1.3/ 4 (no change)
Source: Nielsen Media Research data
Have a message you want to get out…quickly?
Want to reach your target audience in network, cable, syndication and the buying community?
Send the copy and we will tailor a colorful text advertisement suited to your needs.
For more information, contact Jessica Ryan at 646/654-5502 or via email at
On the Air This Weekend:
Prime-Time Programming Options
Friday 11/14/08
Night 16 of the Nov. 2008 Sweep
 8:00 p.m. Supernanny
 9:00 p.m. Supernanny (Super-Manny pilot episode)
10:00 p.m. 20/20
 8:00 p.m. Ghost Whisperer
 9:00 p.m. The Price is Right Salutes the Troops
10:00 p.m. Numb3rs
 8:00 p.m. Deal or No Deal
 9:00 p.m. Crusoe
10:00 p.m. Lipstick Jungle
 8:00 p.m. Are You Smarter Than a 5th Grader?
 9:00 p.m. Don’t Forget the Lyrics
 8:00 p.m. Everybody Hates Chris
 8:30 p.m. The Game
 9:00 p.m. America’s Next Top Model (R)  
 8:00 p.m. Friday Night Smackdown!
 8:00 p.m. Movie: Prairie Fever (R, from 7 p.m.)
 9:00 p.m. Movie: Lone Rider (R)
Saturday 11/15/08
Night 17 of the Nov. 2008 Sweep
8:00 p.m. Saturday Night Football
 8:00 p.m. Movie: Wedding Crashers (R)
10:00 p.m. 48 Hours Mystery
 8:00 p.m. Knight Rider (R)
 9:00 p.m. The Office (R)
 9:30 p.m. Saturday Night Live (R)
 8:00 p.m.  Cops
 9:00 p.m. America’s Most Wanted
 8:00 p.m. Movie: The Great White Hype (R)
 8:00 p.m. McBride: Semper Fi (R)
Sunday 11/16/08
Night 18 of the Nov. 2008 Sweep
 7:00 p.m. NASCAR
 8:00 p.m. Extreme Makeover: Home Edition
 9:00 p.m. Desperate Housewives
10:00 p.m. Brothers & Sisters
 7:00 p.m. 60 Minutes
 8:00 p.m. The Amazing Race
 9:00 p.m. Cold Case
10:00 p.m. The Unit (part two)
 7:00 p.m. Football Night in America  
 8:25 p.m. Sunday Night Football: Washington vs. Dallas
 7:00 p.m.  King of the Hill (R)
 7:30 p.m. The Simpsons (R)
 8:00 p.m. The Simpsons
 8:30 p.m. King of the Hill
 9:00 p.m. Family Guy
 9:30 p.m. American Dad
 7:00 p.m. In Harm’s Way (R)
 8:00 p.m. Valentine (R)
 9:00 p.m. Easy Money (R)
7:00 p.m. Movie: Final Approach (R, from 6 p.m.)
TV Tidbits:
Notes of Interest
-FX Announces Launch Dates:
FX will launch the new season of Nip/Tuck on Tuesday, Jan. 6, while season two of Damages will kick-off on Wednesday, Jan. 7. Both will air at 10 p.m. ET.
-More Sanctuary:
Sci Fi Channel has renewed drama Sanctuary for a second season, with an order for 13 additional episodes. Production is slated to begin in Vancouver in first quarter 2009.
-TV Land Announces Three Additional Original Series:
TV Land, home of the returning High School Reunion and She’s Got the Look and upcoming The Cougar has announced three more non-scripted series: How’d You Get So Rich?; First Love, Second Chance; and Make My Day. How’d You Get So Rich?, from Survivor creator Mark Burnett, will feature comedian/diva Joan Rivers searching the country to find out how wealthy people got their money. Relationship driven First Love, Second Chance will give long-lost sweethearts an opportunity to rekindle their romance. And Make My Day is a hidden-camera look into one day in the life of an unsuspecting participant. Six episodes have been ordered for each series, which will all debut in 2009.
-TargetVision Update:
TargetVision, the distributor for first-run weekly Sports Stars of Tomorrow, has announced an upcoming half hour targeted to the upcoming Heisman Trophy Awards. Airing the second weekend of December, Sports Stars of Tomorrow will feature a package of 10 three-minute profiles of prior Heisman winners for use in the station’s local news and sports coverage, plus special on-air promos and print ads that can be tagged for local sponsorships. For more information, contact Phil Oldham at 914/906-5937 or via email at
-Freshman Series Update:
Here is an updated status report of the freshman 2008 entries:
Life on Mars: moving to Wednesday at 10 p.m. out of Lost in January
Opportunity Knocks: pulled from the schedule and not expected back
The Ex List: pulled off scheduled after four episodes; six more episodes already completed
Eleventh Hour: continues to lose about one-third of its CSI lead-in
Gary Unmarried: compatible companion to The New Adventures of Old Christine
The Mentalist: full season pick-up; the new hit of the season
Worst Week: two more scripts have been ordered despite ongoing steep erosion out of Two and a Half Men
America’s Toughest Jobs: gone and quickly forgotten
Crusoe: minimal results and an old skew
Kath & Kim: full season pick-up despite anemic ratings
Knight Rider: full season pick-up; in the process of being revamped for first quarter
My Own Worst Enemy: canceled; final episode scheduled for Dec. 15
Do Not Disturb: first cancellation
Fringe: full season pick-up
Hole in the Wall: moving into the Sunday 7 p.m. hour on Jan. 18
Easy Money (MRC): production halted
In Harm’s Way (MRC): production halted
90210: full season pick-up
Privileged: five more episodes ordered, bringing total to 18
Stylista: no chance of surviving past season one
Valentine (MRC): production halted
TV Trivia Time:
A Picturesque Drama
Where state was Everwood set in?
a)      Colorado
b)      Mississippi
c)      New Mexico
d)      Utah
e)      Washington
The answer to yesterday’s trivia question…
Which one of the following TV characters was often at Rob’s Diner? (Hint: Don’t make me repeat the question)
a)      Alice Johnson
b)      Sam McCloud
c)      Kim Parker
d)      Lisa Stemple
e)      Freddie Stubbs
Is: e) Freddie Stubbs, who was fondly known as “Rerun” on sitcom What’s Happening!!! Hey! Hey! Hey!
-Current kudos goes to:
Burt Benoliel, Gerry Bixenspan, Larry Collins, John Ferlazzo, Pat Hylkema, Charmaine Leary, Adam Licker, Tricia McGee, Hugh McGuire, Cindy O’Connor, Alan Perris, Andrea Regusters, Colleen Roth, Joe Rubi, Ron Salmon, Sonya Shaw, Ronnie Tallant