CBS' Swingtown to Promo Last.fm

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

CBS is once again turning to its TV programming to drive more visitors to Last.fm, its free-on-demand music platform. Beginning Thursday, June 5, viewers to the premiere of Swingtown, CBS’ new summer drama about ’70s culture, will also be directed to Last.fm to listen to songs featured on the program.

It’s the fourth time CBS TV programming has promoted Last.fm. Last.fm got CBS TV exposure during the Jan. 25 Garth Brooks concert, the Grammy Awards, and CBS Elitexc Saturdy Night Fights last Saturday.

Swingtown

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in