NEW YORK Promotions for CBS TV’s fall lineup are taking flight, literally, from the tops of buildings to inside airplanes, the network said today.
In a first-of-its-kind promotion for a broadcast network, CBS took out rooftop billboards for The Amazing Race that can be seen as air travelers land at Los Angeles (LAX) Airport.
The network’s CBS Fall Preview Show and screenings of its two new comedies Gary Unmarried and Worse Week are available on American Airlines’ in-flight network.
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