The CW is no longer the only network to have taken upfront sales off its summer to-do list. Three days after The CW finished its upfront business, CBS announced it too has wrapped things up.
The network said in a statement, "As we near the finish line, we feel confident that when the upfront marketplace comes to a close, CBS will have secured more total dollars—and the highest pricing—of all the broadcast networks. Agencies and clients continue to value the strength, stability and delivery that our schedule provides, and are increasingly committing dollars against C7.
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