NBC’s move to schedule Jay Leno at 10 p.m. is one wildcard the other networks hope will have little affect on their ratings. CBS, for one, is taking no chances, announcing the launch Friday (June 26) of “Project L.E.N.O.,” a clever acronym that stands for Late Prime Enhanced News Opportunity, an aggressive multi-tiered local campaign to pump CBS’ 10 p.m. programming.
Project LENO is essentially a toolkit for affiliates to help the stations promote the all-important 10 p.m.
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