CBS Roars Past the Competition for the Week of Feb. 1

Wednesday, February 10, 2010

Fox Wins; CBS Rock Solid; ABC’s Lost and NBC’s The Biggest Loser on the Map


National Ratings in Prime-Time:

Week of February 1, 2010
Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:
A New Zip Code
Prime-Time Metered Market Tuesday Ratings:

Fox Wins; CBS Rock Solid; ABC’s Lost and NBC’s The Biggest Loser on the Map

Tuesday 2/09/10

Note: Birmingham is excluded from the following averages. 



Fox   11.5/16
CBS 11.4/17
NBC   5.4/ 8
ABC   4.9/ 7

CW    0.6/ 1


-Percent Change From the Year-Ago Evening (Tuesday, February 10, 2009):

ABC: +75, Fox: +16, Fox: + 4, NBC: -14, CW: -60


-Yesterday’s Winners:
American Idol (Fox), NCIS (CBS), NCIS: Los Angeles (CBS), Lost (ABC), The Good Wife (CBS)


-Honorable Mention:

The Biggest Loser (NBC)


-Yesterday’s Losers (excluding repeats):

Past Life (Fox), The Forgotten (ABC) and, for the last time, The Jay Leno Show (NBC)


-Ratings Breakdown:

Dominant Fox inched past second-place CBS by just one-tenth of a rating point in the overnights, but the home of American Idol will, no doubt, stand well above the competition among key adults 18-49. In the distant No. 3 spot was NBC, which is always on the map in the demo thanks to The Biggest Loser, followed by ABC and another night of repeats on The CW.


Ignited by the arrival of new judge Ellen DeGeneres, American Idol rose to a massive 17.4 rating/25 share in the 8 p.m. hour in the overnights. But competing CBS blockbuster NCIS was certainly no slouch at a 12.4/18. This means, of course, that two networks in one time period totaled a 29.8/43 and there was room left over for the first half of NBC’s The Biggest Loser at a 5.2/ 8. Also in the time period were repeats of ABC’s Lost (3.6/ 5) and 90210 (0.6/ 1).


As for the arrival of Ellen on Idol, I personally thought she brought absolutely nothing to the show. But since I always say you cannot judge anything by just one episode, let’s wait and see what happens.


CBS moved into the overnight winners circle at 9 p.m. care of bona fide freshman hit NCIS: Los Angeles at an 11.4/16. Next was ABC’s Lost (7.3/11), which should have no trouble dominating the hour among adults 18-49, followed by the second half of NBC’s The Biggest Loser (6.8/10), the series-premiere of Fox’s Past Life (5.5/ 8), and a repeat of doomed Melrose Place on The CW (0.5/ 1), which return in originals on March 9. Particularly unimpressive about the launch of Past Life was retention out of the second-half of lead-in American Idol (17.9/25 at 8:30 p.m.) of just 31 percent and a loss of audience in the second half-hour (6.2/ 9 to 4.8/ 7) of 23 percent. 


As for respectable The Biggest Loser, here is the half-hour breakdown:


The Biggest Loser (NBC)

8:00 p.m.: 5.1/ 7 (#3)

8:30 p.m.: 5.3/ 8 (#3)

9:00 p.m.: 6.6/10 (#3)

9:30 p.m.: 7.1/10 (#3)


CBS remained the network to beat at 10 p.m. thanks to freshman hit The Good Wife at a 10.3/17 in the overnights. Second was the series-finale of colossal NBC flop The Jay Leno Show (4.2/ 7), which broke the PI record books for being labeled a “loser” the most number of times, followed by freshman ABC drama The Forgotten (3.9/ 6). Despite the ample promotion, retention for The Forgotten out of the second-half of lead-in Lost (7.3/11 at 9:30 p.m.) was just 53 percent, and the loss of audience at 10:30 p.m. (4.1/ 6 to 3.7/ 6) was 10 percent. 


Source: Nielsen Media Research data (R = repeat)