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CBS has rejected a Super Bowl ad submitted by a gay dating Web site that shows two male football fans making out.
The network shot down the commercial Friday in a letter to the site — ManCrunch.com — saying the “creative is not within the Network’s Broadcast Standards for Super Bowl Sunday.”
Also the network said its sales department had difficulty verifying the credit of the site to guarantee payment of the estimated $2.5 million cost to air the ad.
“After reviewing the ad – which is entirely commercial in nature – our Standards and Practices department decided not to accept this particular spot,” said CBS, in a statement.
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