Following format changes at seven radio stations in the top 10 markets, CBS Radio saw its ratings share surge 10 percent last year. In addition, CBS Radio finished the year as the No. 1 radio cluster in five of the top 10 markets, including New York, Chicago, Dallas, Philadelphia and Boston. In Chicago alone, CBS Radio increased its average quarter-hour share by 11 percent.
CBS Radio’s ratings results were earned the old fashioned way: by focusing on programming.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in