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Adam Carolla is returning to CBS Radio, this time in a digital deal with the group to promote and market Carolla’s popular podcast. The online partnership, announced Wednesday (Sept. 16) calls for CBS Radio to promote The Adam Carolla Podcast, across CBS Radio’s portfolio of radio station Web sites with direct links to Carolla’s dedicated site. Carolla will also get his own digital radio station, K-ACE, streamed via CBS Radio’s digital platform on Yahoo Music Radio, AOL Radio and on select mobile devices such as the iPhone and Blackberry.
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