CBS Radio, Last.fm Partner With mSpot

Expanding the distribution of its online and terrestrial radio brands, CBS Radio and Last.fm have partnered with mobile music and entertainment service mSpot. The deal, announced Monday (May 18), calls for CBS to add more than 100 live local radio stations and Last.fm’s personalized radio service to be added to mSpot’s mobile radio lineup.

CBS joins several radio companies, music labels and Web sites that provide programming mSpot’s 4 million subscribers in North America.

Some of the CBS stations available on mSpot include KROQ-FM in Los Angeles, WFAN-AM in New York and WXRT-FM in Chicago. Via Last.fm, mSpot users will be able to listen to music and create their own stations.

“Mobile platforms are beginning to provide engaging listening and music discovery experiences for users looking to enjoy music anytime and anywhere,” said Jeff Sellinger, executive vp and general manager for CBS Mobile. “Working with mSpot provides us with an opportunity to expand our CBS Radio and Last.fm distribution to handsets that we might not otherwise reach.”

mSpot’s network of more than 100 commercial-free music channels, 200 local stations, and 30 stations of talk content from media companies such as ABC, Fox Sports, Disney, Clear Channel, are available via AT&T, Sprint, Verizon, Bell Mobility, Telus, U.S. Cellular and Boost.