Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
NEW YORK In a deal that unites two of the largest online radio providers, CBS Radio and Yahoo said the two would combine their online radio stations.
Beginning early next year, LaunchCast’s 150 online stations and more than 150 CBS Radio stations will be integrated into Yahoo’s music site powered by CBS Radio’s player. CBS Radio will assume sales responsibility for the entire portfolio.
As part of the partnership, Yahoo news and sports will incorporate dedicated CBS Radio players into their sites, featuring popular CBS Radio sports, news and talk stations such as WFAN-AM in New York, KNX-AM in Los Angeles and WPHT-AM in Philadelphia.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in