CBS Poised for Weekly Victory

THE PROGRAMMING INSIDER
Monday, November 17, 2008
 
Prime-Time Ratings:
Weekend Highlights
 
Ratings Box:
What’s Hot/What’s Not
 
On the Air Tonight:
Prime-Time Programming Options
 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:
A Promised Land
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Note: The Programming Insider will not be published on Tuesday, Nov. 18. But the fast affiliate rating results for Monday, Nov. 17 will be available at PIFeedback by approximately 12 p.m. ET.

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Prime-Time Ratings:
Weekend Highlights
 
Friday 11/14/08

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 
              HH
          Rtg/Shr
CBS   6.0/11
ABC 3.9/ 6
Fox    3.3/ 6
NBC 2.8/ 5
CW    1.1/ 2
 
-Total Viewers:

CBS: 9.42 million, ABC: 5.81, Fox: 5.28, NBC: 4.34, CW: 1.60

 
-Adults 18-49:

CBS: 2.2 rating/7 share, ABC: 1.7/ 5, Fox: 1.4/ 4, NBC: 1.2/ 4, CW: 0.6/ 2

 
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 20 percent at this same point last year to approximately 28 percent at present, the overall results may be negatively impacted.

 
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-Friday’s Winners:
Ghost Whisperer (CBS), Numb3rs (CBS)
 
-Friday’s Losers (excluding repeats):

Supernanny (ABC), Deal or No Deal (NBC), Are You Smarter Than a 5th Grader? (Fox), Everybody Hates Chris (CW), The Game (CW), Crusoe (NBC), Don’t Forget the Lyrics (Fox), Lipstick Jungle (NBC)

 
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-Ratings Breakdown:

It was another clean Friday sweep for CBS care of its combination of Ghost Whisperer (Viewers: #1, 11.67 million; A18-49: #1, 2.9/10 – both above average), Price is Right Salutes the Troops (Viewers: #1, 7.31 million; A18-49: #1, 1.7/ 5) and Numb3rs (Viewers: #1, 9.27 million; A18-49: #2, 2.1/ 7). But the Price Is Right special paled in comparison to the NCIS repeat over the last two weeks, and with weaker lead-in support still dominant Numb3rs lost steam. The perfect solution for CBS in the Friday 9 p.m. hour is Canadian drama Flashpoint. As for Ghost Whisperer, I still don’t understand why the producers needed to kill off David Conrad as Melinda’s husband. Do you?

 

ABC finished a distant second as a result of two episodes of Supernanny and a Barbara Walters Special (featuring the pregnant man) as follows. Keep in mind that the 9 p.m. installment of Supernanny was a pilot for an hour headlined by a male nanny.

 
ABC/Friday
8:00 p.m. Supernanny
Viewers: 4.56 million (#2), A18-49: 1.4/ 5 (#2)
 
9:00 p.m. Supernanny (pilot for Supermanny)
Viewers: 4.86 million (#3), A18-49: 1.5/ 5 (#2t)
 
10:00 p.m. Barbara Walters Special
Viewers: 8.01 million (#2), A18-49: 2.2/ 7 (#1)
 

Given the failure of Supernanny to generate any real interest on Friday, I don’t think there is a need for a spin-off hour.

 

Next was Fox with its non-scripted combination of Are You Smarter Than a 5th Grader? (Viewers: #2, 5.45 million; A18-49: #3t, 1.2/ 4) and Don’t Forget the Lyrics (Viewers: #2, 5.12 million; A18-49: #2, 1.6/ 5), which fared better on Thursday. As a reminder, Terminator: The Sarah Connor Chronicles will open Fridays effective on Feb. 13, leading into new Joss Whedon drama Dollhouse.

 

NBC was barely on the map with Deal or No Deal (Viewers: #3, 5.26 million; A19-49: #4, 1.2/ 4), which has lost its oomph, deadly Crusoe (Viewers: #4, 4.17 million; A18-49: #4, 1.0/ 3) and canceled Lipstick Jungle (Viewers: #3, 3.58 million; A18-49: #3, 1.4/ 4). And the CW was last in each of its four half hours as a result of Everybody Hates Chris (Viewers: 1.83 million; A18-49: 0.7/ 2), The Game (Viewers: 1.71 million; A18-49: 0.7/ 2) and an encore telecast of America’s Next Top Model (Viewers: 1.43 million; A18-49: 0.6/ 2).

 

Once again, Friday is riddled with more “losers” than any other evening in prime-time. The Dukes of Hazzard, Dallas and Falcon Crest — we miss you!

 
Source: Nielsen Media Research data (R = repeat)
 
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Saturday 11/15/08

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).