CBS’ coverage of the National Collegiate Athletic Association’s Men’s Basketball Tournament is approximately 90 percent sold out at prices that are roughly in line with last year, said John Bogusz, executive vp, sales, CBS Sports.
New advertisers this year include Charles Schwab, Hershey and Audi. Liberty Mutual, a sponsor last year, is not returning.
Bogusz said this year’s televised tournament coverage, scheduled to begin March 19, is commanding roughly the same pricing as last year, although some buyers are reporting price hikes of 2-3 percent, depending on the package.
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