After overseeing the marketing campaigns for every notable CBS finale over the past 25 years, George Schweitzer is now crafting his own farewell.
The CBS marketing director has been named chairman, CBS Marketing, and will leave after the 2019-20 broadcast season, transitioning to a special advisor role.
He’ll pass the baton to Amazon Studios head of marketing Mike Benson, who will join CBS next month as president and CMO. Benson—one of Adweek’s Brand Genius honorees this year—will become CBS’ top marketer when Schweitzer departs next spring and is expected to continue overseeing CBS’ marketing efforts when the
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in