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After finishing the 2015-16 season as the No. 1 broadcast network in total viewers and adults 18-49, CBS has now become the first broadcast network to cross the upfront finish line. The network is finishing its upfront sales with a 3 to 5 percent volume increase over last year's upfront, according to sources close to CBS.
But more importantly for Les Moonves, chairman and CEO of CBS Corp., the network made good on his recent vow for double-digit upfront increases, as it secured CPM (cost per thousand viewers reached) prime time increases in low double-digits.
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