CBS Leads Midweek Overnight Troops


Thursday, October 22, 2009
 
Prime-Time Metered Market Wednesday Ratings:

CBS Wins; 8 p.m. Hour Remains One of the Softest of the Week

 
Ratings Box:
What’s Hot/What’s Not
 

On the Air Tonight:
Prime-Time Programming Options 

 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:
Puberty in Space
 
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Note: I am still on telephone call for potential jury duty, which means The Programming Insider could be pre-empted tomorrow.

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Prime-Time Metered Market Wednesday Ratings:

CBS Wins; 8 p.m. Hour Remains One of the Softest of the Week

    
Wednesday 10/21/09
 

              HH
          Rtg/Shr

CBS   7.2/12
NBC 4.5/ 7
Fox    4.2/ 7
ABC 3.8/ 6
CW    1.5/ 2
 
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-Percent Change From the Year-Ago Evening (Wednesday, October 22, 2008):

NBC: +10, CBS: – 9, ABC: -19, CW: -44, Fox: -54
 

Note: Fox aired game one of The World Series on the year-ago evening.

 
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-Yesterday’s Winners:
Criminal Minds (CBS), CSI: NY (CBS)
 
-Fading Fast:
America’s Next Top Model (CW)
 
-Yesterday’s Losers (Excluding Repeats):

Hank (ABC), The Middle (ABC), Eastwick (ABC), The Jay Leno Show (NBC)

 
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-Ratings Breakdown:

CBS led the Wednesday overnight troops, beating second-place NBC by a healthy 60 percent. Third overall was Fox, followed by ABC and distant The CW. 

 

CBS finished first overall in the 8 p.m. hour care of its combination of The New Adventures of Old Christine (#1: 4.4 rating/7 share) and compatible Gary Unmarried (#2: 4.3/ 7). The two sitcoms, in fact, beat ABC’s competing Hank (#4: 3.6/ 6) and The Middle (#4: 3.7/ 6), which were both series lows, by an average of 19 percent in the overnights. But the Wednesday 8 p.m. hour remains one of the least competitive in all of prime-time.

 

Also airing from 8-9 p.m. was NBC’s consistent, albeit non-spectacular Mercy (#2: 4.3/ 7), Fox’s So You Think You Can Dance (#3: 4.2/ 7), which will win the time period among adults 18-49, and fading America’s Next Top Model on The CW (2.4/ 4), which year-to-year was down by a significant 29 percent (3.4/ 6 on Oct. 22, 2008 to 2.4/ 4). 

 

The Wednesday 8-9 p.m. overnights in a nutshell:

 
ABC

Hank – 8 p.m.: 3.6/ 6 (#4)

The Middle – 8:30 p.m.: 3.7/ 6 (#4)

 
CBS

The New Adventures of Old Christine – 8 p.m.: 4.4/ 7 (#1)

Gary Unmarried – 8:30 p.m.: 4.3/ 7 (#2)

 
NBC

Mercy: 4.3/ 7 (#2)

 
Fox

So You Think You Can Dance: 4.2/ 7 (#3)

 
CW
America’s Next Top Model: 2.4/ 4 (#5)
 

At 9 p.m., CBS’ underrated Criminal Minds stood well above the competition in the overnights, with an 8.8/14. Comparably, that beat NBC’s second-place Law & Order: SVU (5.7/ 9) by a hefty 54 percent. Battling out for third in the time period in the metered markets were ABC comedies Modern Family (#3: 4.9/ 8) and Cougar Town (#4: 4.2/ 7), which were both series lows, and Fox’s consistent Glee (#4: 4.4/ 7). But Modern Family, Cougar Town and Glee are all expected to be on the map among adults 18-49. Here are the updated metered market tracks for Modern Family and Cougar Town:

 

Modern Family (ABC)

9/23/09: 7.8/12

9/30/09: 5.8/ 9

10/06/09: 5.1/ 8

10/13/09: 5.4/ 8

10/20/09: 4.9/ 8

 
Cougar Town (ABC)

9/23/09: 6.8/10

9/30/09: 5.5/ 9

10/06/09: 4.7/ 7

10/13/09: 4.8/ 8

10/20/09: 4.2/ 7

 

Capping off the 9 p.m. hour was a repeat of The CW’s Melrose Place with a mere 0.7/ 1. For more on Melrose Place, see TV Tidbits below.

 

Leading the 10 p.m. hour in the overnights, of course, was CBS’ CSI: NY, this week with an 8.5/14. Next was NBC’s The Jay Leno Show (3.6/ 6), one of the rare evenings it did not finish third, followed by ABC’s failing Eastwick at a series-low 3.1/ 5. The next time a network decides to spin a series off from a movie over 20 years old, don’t do it. There was absolutely no need for Eastwick.