CBS Extends Winning Streak

THE PROGRAMMING INSIDER

Wednesday, October 27, 2010

 

Prime-Time Metered Market Tuesday Ratings:

CBS Wins; Glee Ignited Fox the Network to Beat Among Adults 18-49

 
National Ratings in Prime-Time:

Week of October 18, 2010

 

Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:
Prime-Time Programming Options 

 

TV Tidbits:

Notes of Interest

 

TV Trivia Time:

The Survey Says
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Prime-Time Metered Market Tuesday Ratings:
CBS Wins; Glee Ignited Fox the Network to Beat Among Adults 18-49

 

Tuesday 10/26/10
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

 

              HH
          Rtg/Shr

CBS 10.7/16
ABC   7.3/11
Fox     5.8/ 9
NBC   4.2/ 6
CW     0.7/ 1
 
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-Percent Change From the Year-Ago Evening (Tuesday, October 27, 2009):

Fox: +53, CBS: +32, ABC: + 9, CW: -12, NBC: -14
 
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-Yesterday’s Winners:

NCIS (CBS), Glee (Fox), Dancing with the Stars (ABC), NCIS: Los Angeles (CBS), The Good Wife (CBS)

 
-Losing Steam:

The Biggest Loser (NBC)

 

-Yesterday’s Losers (excluding repeats):

Raising Hope (Fox), Parenthood (NBC)

 
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-Ratings Breakdown:

It was another easy overnight Tuesday victory for CBS with its rock-solid (albeit older skewing) combination of NCIS (#1: 12.7 rating/19 share), spin-off NCIS: Los Angeles (#2: 10.5/15) and critical favorite The Good Wife (#1: 9.1/15). Keep in mind that NCIS: Los Angeles and The Good Wife were in repeats on the year-ago evening, hence the overall 32 percent increase. 

 

Second-place ABC got a major lift, of course, from the live Dancing with the Stars Results Show, which won the 9 p.m. hour with an 11.1/17 in the overnights. So long, Audrina Patridge. Comparably, Dancing with the Stars built from full season-renewed lead-in No Ordinary Family (5.2/ 8 at 8 p.m.) by a whooping 113 percent. At this point, moderate No Ordinary Family has leveled off, with the five-week overnight track as follows:

 

No Ordinary Family (ABC) – Tues. 8 p.m.

 9/28/10: 7.4/11
10/05/10: 5.9/ 9
10/12/10: 5.3/ 8
10/19/10: 5.3/ 8
10/26/10: 5.2/ 8
 

At 10 p.m., ABC crime solver Detroit 1-8-7 dipped to a distant second-place 5.6/10, with retention of just 50 percent out of the 9:30 p.m. portion of Dancing with the Stars (11.3/17). Like Ordinary Family, Detroit 1-8-7 has leveled off as follows:

 

Detroit 1-8-7 (ABC) – Tues. 10 p.m.

9/21/10: 7.1/12
9/28/10: 6.1/10
10/05/10: 5.7/10
10/12/10: 5.3/ 9
10/19/10: 5.8/10
10/26/10: 5.6/10
 

Next up was Fox care of red-hot Glee (#2: 8.1/12 at 8 p.m.), which is a lock for adult 18-49 time period dominance, and a one-hour edition of sitcom Raising Hope, which is not raising the ratings at a series low (and fourth-place) 3.6/ 6 from 9-10 p.m. By 9:30 p.m., Raising Hope dipped by 13 percent (3.8/ 6 to 3.3/ 5). Here is five-week overnight track:

 
Raising Hope (Fox) – Tues. 9 p.m.
 9/21/10: 4.9/ 7
 9/28/10: 4.8/ 7
10/05/10: 4.1/ 6
10/12/10: 3.8/ 6
10/26/10: 3.6/ 6
 

Over at NBC, inspirational The Biggest Loser remained on the downside, with a 4.5/ 7 in the overnights from 8-10 p.m. down by 15 percent from the 5.3/ 8 on the year-ago evening. Here is the half-hour breakdown:

 
The Biggest Loser (NBC):
8:00 p.m.: 4.4/ 7 (#4)
8:30 p.m.: 4.4/ 6 (#4)
9:00 p.m.: 4.5/ 7 (#3)
9:30 p.m.: 4.8/ 7 (#3)
 

Sophomore Parenthood, which was promising demographically last spring, closed the night with a last-place 3.6/ 6. 

 

The CW capped off the evening with repeats of One Tree Hill (#5: 0.8/ 1) and Life Unexpected (#5: 0.6/ 1).

   
Source: Nielsen Media Research data (R = repeat)

 
 
Week of October 18, 2010
 

Dominant CBS extended its winning streak to five consecutive weeks, with a first-place finish for the week of Oct. 18 in households, total viewers, adults 18-49 and adults 25-54. The last time a network won the opening five weeks of the season in all key ratings measures was in 1987. Football-ignited NBC led among adults 18-49, inching past second-place Fox by 10 percent. Both CBS and NBC posted minor across-the-board growth compared to one year earlier.