CBS Dominates the Week of Dec. 14

Wednesday, December 23, 2009


Prime-Time Metered Market Tuesday Ratings:

Still Potent CBS Despite All Repeats  

National Ratings in Prime-Time:

Week of December 14, 2009

Ratings Box:

What’s Hot/What’s Not


On the Air Tonight:
Prime-Time Programming Options 

TV Tidbits:

Notes of Interest


TV Trivia Time:

Everybody Loves Long Island

Prime-Time Metered Market Tuesday Ratings:

Still Potent CBS Despite All Repeats 
Tuesday 12/22/09


CBS   7.6/13
NBC   3.1/ 5
ABC   2.8/ 5
Fox     2.8/ 5
CW     0.6/ 1

Note: The year-to-year overnight comparisons are not available today.


-Yesterday’s Winners:
NCIS R (CBS), NCIS: Los Angeles R (CBS), The Good Wife R (CBS)


-Yesterday’s Losers:

Scrubs (ABC), Better Off Ted (ABC), The Jay Leno Show (NBC)


-Ratings Breakdown:

With 85 percent of the prime-time line-up in repeats (ABC’s Scrubs and Better Off Ted, and The Jay Leno Show on NBC were the exceptions), there was very little of note. CBS remained in the overnight winner’s circle with its encore combination of NCIS (#1: 9.4 rating/15 share), NCIS: Los Angeles (#1: 7.7/13) and The Good Wife (#1: 5.9/10). Next was NBC, which repeated two-hour special The Biggest Loser: Where Are They Now? (#2: 2.9/ 5) and The Jay Leno Show (#2: 3.5/ 6), which still trailed CBS’ aforementioned The Good Wife encore by 41 percent in the overnights. Unfortunately, Leno is not picking up the steam NBC had hoped for opposite non-originals.


Elsewhere, ABC opened this fourth Tuesday in December with a repeat of America’s Funniest Home Videos at a second-place 3.7/ 7 at 8 p.m. Next was the aforementioned combination of Scrubs (#4: 2.2/ 5) and Better Off Ted (#4: 1.8/ 3), which will be concluding in January, followed by repeat holiday hour Christmas at the White House: An Oprah Primetime Special at a last-place 2.7/ 5 at 10 p.m. Why ABC needed the keep Scrubs and Better Off Ted on the air this season is beyond me.


Fox filled the evening with a repeat of Carrie Underwood: An All-Star Holiday Special, which averaged a mere 2.8/ 5 in the overnights from 8-10 p.m. And The CW capped it off with repeats of 90210 (#5: 0.7/ 1) and Melrose Place (#5: 0.5/ 1). It’s the holidays, folks…not much is going on.


Source: Nielsen Media Research data (R = repeat)


Week of December 14, 2009


Excluding a victory for Fox among adults 18-34, it was a clean sweep for CBS for the week of December 14, which featured all original programming on five nights of the week (Monday through Thursday, and Sunday). CBS held 14 of the top 15 shows in total viewers and 12 of the top 15 among adults 18-49, with above average performances for most of its line-up. NBC finished second across the board (tied with Fox among adults 18-49), with minor erosion from one year earlier. CBS built by as much as 11 percent in both adults 18-49 and adults 18-34. 


Elsewhere, Fox was on the year-to-year plus side, with growth ranging from 8 to 22 percent in the five surveyed categories. Deteriorating ABC finished fourth, with losses of as much as 15 percent among adults 18-49. Last was The CW, which was on par with the year-ago week (which, of course, included low-rated Sunday into the mix).  


In short-flight series-premiere news, NBC got enough mileage out of reality/competition The Sing-Off to assume this is not the last we will see of it. Here were the initial three night, six-hour results:

The Sing-Off (NBC) – 8-10 p.m.
Monday – Viewers: 6.89 million (#27), A18-49: 2.3/ 6 (#26t)
Tuesday – Viewers: 6.86 million (#28), A18-49: 2.6/ 7 (#22t)

Wednesday – Viewers: 6.51 million (#33), A18-49: 2.1/ 6 (# 32t)


In season-finale news, CBS’ Survivor: Samoa was on the Sunday charts with a solid 13.96 million viewers (#11) and a 4.4 rating/11 share among adults 18-49 (#4). Considerably less successful was the first (and probably last) fall edition of Fox’s So You Think You Can Dance at a modest 7.09 million viewers (#23) and a 2.6/ 8 among adults 18-49 (#22t) in the Wednesday 8-10 p.m. block.