CBS Dominates Tuesday Overnights; DOA Return for ABC’s According to Jim

THE PROGRAMMING INSIDER
Wednesday, December 3, 2008
 
Prime-Time Metered Market Tuesday Ratings:

Clean Sweep for CBS; DOA Return for ABC’s According to Jim

 
Ratings Box:
What’s Hot/What’s Not
 
On the Air Tonight:
Prime-Time Programming Options  
 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:
Not Three Digits
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Prime-Time Metered Market Tuesday Ratings:

Clean Sweep for CBS; DOA Return for ABC’s According to Jim

  
Tuesday 12/02/08
 
              HH
          Rtg/Shr
CBS 10.5/17
Fox     6.6/10
NBC   5.8/ 9
ABC 3.9/ 6
CW    1.1/ 2
 
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-Percent Change From the Year-Ago Evening (Tuesday, December 4, 2007):

CBS: +38, Fox: – 3, NBC: -19, ABC: -22, CW: -39
 
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Note: The fast affiliate results for Tuesday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Tuesday, December 2, 2008.   

 
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-Yesterday’s Winners:
NCIS (CBS), The Mentalist (CBS), Without a Trace (CBS)
 
-Expected Adult 18-49 Winners:
House (Fox), Law & Order: SVU (NBC)
 
-Yesterday’s Losers:
According to Jim (ABC), Eli Stone (ABC)
 
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-Ratings Breakdown:

It was a clean Tuesday metered market sweep for CBS care of its combination of NCIS (11.2 rating/18 share), bona fide hit The Mentalist (11.8/18), which built from NCIS for the first time, and relocated Without a Trace (8.4/14). Although Fox’s House (#2: 7.5/12 at 8 p.m.) and NBC’s veteran Law & Order: SVU (#2: 7.1/12 at 10 p.m.) are expected to win their time periods among adults 18-49, CBS finished first in every half hour in the overnights. 

 

Second-place Fox, which trailed CBS by almost four full overnight rating points, had a typical Tuesday with drama duo House (#2: 7.6/12) and Fringe (#2: 5.7/ 8). While Fringe may not be a blockbuster, it will certainly benefit once American Idol returns as the Tuesday 8 p.m. occupant in January. Are we all ready to commit to American Idol again?

 

NBC was also at typical Tuesday overnight levels with another two-hour edition of The Biggest Loser (5.1/ 8 from 8-10 p.m.), which always generates some interest among adults 18-49, and the aforementioned Law & Order: SVU (#2: 7.1/12). Here is the half-hour breakdown for The Biggest Loser:

 
The Biggest Loser (NBC)
8:00 p.m.: 4.6/ 7 (#4)
8:30 p.m.: 4.9/ 8 (#3)
9:00 p.m.: 5.3/ 8 (#3)
9:30 p.m.: 5.7/ 9 (#2)
 

In season-premiere news, two episodes of ABC’s veteran According to Jim (which should have been canceled three years ago), opened with minimal results as follows:

 
According to Jim (ABC)
9:00 p.m. 3.6/ 6 (#4): season premiere
9:30 p.m. 3.4/ 5 (#4)
 

Question to ABC: Why is this show still on the air? Earlier in the evening on the alphabet net was annual holiday repeat Santa Claus is Comin’ to Town at a 4.7/ 8 (#3t) from 8-9 p.m. And could be canceled Eli Stone capped off the evening with a last-place 3.4/ 6 in the overnights at 10 p.m. While nothing has been officially announced, newsmagazine Prime: What Would You Do? will replace Eli Stone in January.

 

Finally, repeats of the CW’s 90210 (#5: 1.2/ 2) and Privileged (#5: 0.9/ 1) were barely visible last night. For more on ABC, CBS and the CW, see TV Tidbits below.

 
Source: Nielsen Media Research data
 
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Ratings Box:
What’s Hot/What’s Not
 

-The White House: Behind Closed Doors Scores on History Channel:

The White House: Behind Closed Doors, a 90-minute special on History Channel, premiered on Wednesday, Nov. 26 with a hefty 1.9 household rating and 2.8 million viewers at 9 p.m. Comparably, that placed it first in the hour in both categories for all of basic cable.

 
-National Ratings in Prime-time – Week of Nov. 24, 2008:

Based on ratings for the holiday week of November 24, CBS extended its winning streak in households and total viewers, while also dominating among key adults 18-49 and adults 25-54. ABC, NBC and Fox tied for first among adults 18-34, but all three declined considerably in the demo from one year earlier. Other than rising MyNetworkTV, which moved ahead of the CW in four of the five surveyed categories (excluding adults 18-34), and minor gains for CBS, significant erosion was the common observation elsewhere, Last-place the CW, in fact, was down by as much as 55 percent.