CBS Dominates Tuesday Overnights Despite a Night of Repeats

THE PROGRAMMING INSIDER
Wednesday, December 10, 2008
 
Prime-Time Metered Market Tuesday Ratings:
CBS Dominates Despite Airing All Repeats
 
Ratings Box:
What’s Hot/What’s Not
 
National Ratings in Prime-Time:
Week of December 1, 2008
 
On the Air Tonight:
Prime-Time Programming Options 
 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:
Mary Hartman, Mary Hartman
 
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Prime-Time Metered Market Tuesday Ratings:
CBS Dominates Despite Airing All Repeats
 
Tuesday 12/09/08
 
              HH
          Rtg/Shr
CBS   8.1/13
Fox    6.4/10
NBC 5.9/ 9
ABC 3.9/ 6
CW    1.1/ 2
 
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-Percent Change From the Year-Ago Evening (Tuesday, Dec. 11, 2007):

CBS: +27, Fox: +14, NBC: – 8, ABC: -24, CW: -42
 
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Note: The fast affiliate results for Tuesday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Tuesday, December 9, 2008.   

 
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-Yesterday’s Winners:

NCIS R (CBS), House (Fox), The Mentalist R (CBS), Law & Order: SVU (NBC)

 
 
 
-Yesterday’s Losers (Excluding Repeats):
According to Jim (ABC), Eli Stone (ABC)
 
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-Ratings Breakdown:

Despite airing a night of all repeats, CBS still dominated Tuesday in the overnights, with a 1.7 rating point advantage over second-place Fox. Third overall was NBC, followed by ABC and the CW.

 

A repeat of CBS warhorse NCIS took the 8 p.m. hour, with an 8.8 rating/14 share in the overnights. Although Fox’s American Idol will be returning to the time period in January, NCIS is the one show that can stand up to it. Next was Fox’s House (8.1/13), which will clearly win among adults 18-49, followed by a holiday themed edition of America’s Funniest Home Videos on ABC (4.8/ 8), the first half of NBC’s The Biggest Loser (4.6/ 7), and a repeat of the CW’s 90210 (1.2/ 2). 

 

CBS remained in the overnight winner’s circle at 9 p.m. care of a repeat of The Mentalist at a healthy 9.4/14. Just last week, The Mentalist ranked as the most-watched series in prime-time (see National Ratings in Prime-Time: Week of December 1, 2008 two sections below). Next was the second half of NBC’s The Biggest Loser at a 5.8/ 9. Overall, The Biggest Loser averaged a typical 5.2/ 8 in the overnights from 8-10 p.m. and is expected to generate some interest among adults 18-49.

 

Also airing in the 9 p.m. hour was a repeat of Fox’s Fringe (#3: 4.7/ 8), which has not exactly ignited conversation at the water-cooler, two episodes of ABC’s begging to be axed According to Jim (avg. 3.5/ 5), and a repeat of Privileged on the CW (1.1/ 2).

 

NBC’s Law & Order: SVU may be down, but it’s not out with a first-place 7.3/13 in the overnights at 10 p.m. With Jay Leno heading to the 10 p.m. weeknight hour next season, it looks like SVU will have to settle for a 9 p.m. time period and it could be on another evening if The Biggest Loser remains two hours. Second was a repeat of CBS’ Without a Trace (6.2/10), followed by ABC’s soon-to-depart Eli Stone at a mere 3.6/ 6. Too bad creativity is not always awarded with a sizable audience. 

 
Source: Nielsen Media Research data
 
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Ratings Box:
What’s Hot/What’s Not
 
-Record High The Big Bang Theory:

Must see CBS sitcom The Big Bang Theory reached a new zenith, with a 6.5/10 in households and 10.50 million viewers on Dec. 8. Comparably, it won its 8 p.m. time period in households and adults 18-34 (2.9/ 8), while tying for first among adults 18-49 with ABC’s perennial telecast of A Charlie Brown Christmas. Led by The Big Bang Theory, How I Met Your Mother at 8:30 p.m. finished first in households (6.4/10), adults 18-49 (4.2/11) and adults 25-54 (4.7/11), with its best performance in households since Feb. 5, 2007 and biggest audience (10.49 million) since Britney Spears’ first appearance on March 24, 2008.